TRAINING

mm-speakinggif1Looking for a powerful, effective way to teach your company, team, or group about effective marketing to women? Bring Michele to you, with marketing-to-women workshops and classes that offer a unique dose of inspiration, motivation, and fun!

These highly interactive seminars are the hands-on solution to learning (and applying) Michele’s methods and techniques for capturing the heart of the female customer.

The female consumer only gets more important with each passing day. Contact Michele to find out more about her workshops and how they can be customized to your specific needs.

Breakout sessions and workshops range from 60 minutes to two full days, with fees starting at $5,000.



WonderBranding: Capturing the Heart of the Female Customer (1-2 days)

Based on the popular two-day course offered at Wizard Academy, this workshop offers “full immersion” into the world of the female customer.

WonderBranding teaches you how to understand female customers from the inside out – the language that connects with her mind, heart and pocketbook. It’s an intensive class, jam-packed with information, real-life examples, discussion and creative experiences that will open your mind to a new way of thinking about your marketing, your customer, and business in the 21st century.

In this class, you’ll learn about:

» How the female brain is “hard-wired” for branding

» Why women have different needs for the same product – and how to speak to each of them in a way that compels them to do business with you

» The myth of the “Soccer Mom” and the need to shatter stereotypes in marketing

» The two factors that influence every customer’s purchasing behavior

» Personas – the power of getting under her skin to what really matters

» The different “dialects” of persuasive language that women need to hear

» Gathering the right kind of information to understand your customer better – the tools you can use to really get to know her

» The different “dialects” of persuasive language that women need to hear

» The next wave in marketing to women – what new technologies mean for the future of marketing and advertising






Hitting the Mother Lode – The Power of the Female Customer (60 – 90 minutes)

A breakout session introducing the purchasing power of female customers today and the reason so many companies fail in their marketing-to-women strategies.

This session reveals:

» How men and women are wired differently, and how it affects the purchasing process

» The importance of understanding female customers from the “inside out”

» The myth of the “Soccer Mom” and the need to shatter stereotypes in marketing

» The two factors that influence every customer’s purchasing behavior

» The different “dialects” of persuasive language that women need to hear






Wired To Buy: Women, Technology, and Super Consumers (60 – 90 minutes)

A breakout session emphasizing the importance of the Internet in the female customer’s world, and how it will affect your business in the 21st century.

» The “Third Wave” of technology – the emergence of the Internet as tomorrow’s “word-of-mouth” marketing tool

» Why women are drawn to the Internet, and how they’re using it

» Methods for doing research and marketing online to customers around the globe

» The importance of social media tools like Facebook and Twitter, and how they can be used to create fanatical brand loyalty


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