In-House Training & Workshops

Michele’s seminar, “WonderBranding: Marketing to Women” is a fixture at the Wizard Academy and can be customized for your staff. 

Seminar options include half-day, full-day, and two-day versions. Fees vary depending on the seminar option you choose and the amount of travel required. Contact us for pricing.


Sample Marketing Workshops:

Marketing to Women: The Perfect Storm
If women have always held the purse strings, why is marketing to women just now rising to the fore?  There are three forces that have only recently converged to create “A Perfect Storm” in the marketing world – the recent history of women’s liberation, the purchasing power of women, and the scientific validation of the difference in hardwiring of the female brain. Learn the importance of understanding each force and explore how to tap 
into the female brain to connect with Today’s Woman.

WonderBranding: An Organic Manifesto
There is a great deal of theory out there on the topic of marketing to women, but how do you do it?  Where do you start?  Michele uncovers a process that dissects the topic of marketing to women into bite-sized segments that are easily understood and can be undertaken by a staff of any size. This is a highly interactive workshop, where participants walk away with the foundation of a plan that is customized to their particular needs.

Through the Looking-Glass: Marketing to Women Online
Women are the majority when it comes to use of online services, and they’re using the internet for much more than shopping. Michele takes you through the WonderBranding process, adapting and fine-tuning certain elements that can be used for online application.  Marketing and selling to women is not only important, it must be evolutionary. Participants learn about marketing to generations of women and their values (including the Y Generation) and scan the horizon for coming trends in technology as a replacement for traditional advertising.

More about Michele Miller's Services

    Consulting 

    Speaking
 

Read Michele’s Blog

“Your impact as the opening speaker at our Advanced Marketing Seminar last summer was powerful. The 30 attendees were buzzing about your message of relational vs. transactional buyers throughout the rest of the seminar. We’re delighted you returned to address a larger audience at our recent Dealer Conference, where you stimulated the thinking of over 300 dealers. We’re looking forward to seeing fundamental changes in their advertising strategies and positive results in 2005, thanks to your clear and insightful presentations!”   - Lissa Poincenot,      Hot Springs Portable Spas