Why Ritz-Carlton Is A Cult Brand And You’re Not
Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?
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Wizard of Ads
Tag Archives: word-of-mouth
Word-of-Mouth On The Rise
A new poll from Duke University and the American Marketing Association seems to back that up, showing that word-of-mouth is more important than ever in the buying process of individual consumers.
Full Story »What Revlon Still Hasn’t Learned From Vital Radiance
Josh asked me the other day what I thought of the latest news on Revlon’s corporate shake-up in light of the utter failure of the [...]
Full Story »Take My Word For It
Hat-tip to Nicole for sending over recent news from National Jeweler: More than three quarters of consumers surveyed (78 percent) still put their highest level [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America