How Penny Pinching Can Improve Your Marketing to Women Strategy
The “2009 Online Buyer Economic Trend Study” was just released, showing that while men seem to be more optimistic about a recovering economy, women need more convincing evidence.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America