I’ll Admit It: I’m Running On Empty
How honest are you about the moments you have nothing to offer?
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Wizard of Ads
Tag Archives: transparency
Motrin Brand Debacle Proves My Point
A few days ago, I wrote about the cultural sea change that’s just getting underway – a movement that will give female customers more power [...]
Full Story »Up A Creek Without A Paddle… Er, Oar
It seems that Dr. Jarvik of Lipitor commercial fame isn’t all that people might think he’s cracked up to be. Turns out that while he’s [...]
Full Story »Your Business in 2008 – Part 2
Are you brave enough to stand naked in front of the world? Metaphorically speaking, of course… and naked not as an individual, but as a [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America