How Nature’s Recipes Can Solve Your Marketing Problems – Part 2

Diamond

Examples of honest signaling in Main Street business: Michele recently wrote about Appelt’s Diamonds and its “Rock Solid Diamond Warranty,” which eliminates any and all customer objections to buying a diamond. Warranties and guarantees are unquestionably the most common examples of honest signals in marketing today. Here’s how Appelt’s warranty works: If your diamond chips, [...] Read more »

How To Convince Customers That You Are The Superior Choice

How do you convince a skeptical public that your product or service is the superior choice? How do you inject believability into your marketing message without delivering the ho-hum claims and clichés that customers loathe and reject? You demonstrate confidence in your product or service with a credibility investment. Saddleback Leather Company brazenly dares you [...] Read more »