Intensify the Believability and Persuasiveness of Your Ads with Hard-Hitting, Personal Stories: Deconstructing J.R. Dunn Jewelers

J.R. Dunn ad copy (Please note: Scroll to the bottom of this post to hear the produced radio spot): When I was seven years old, I held my father’s head in my hands as he took his last breath and died. A thing like that stays with you. It helps you understand that relationships – […] Read more »

Monday Morning Marketing Quote: When Does This Go On Sale?

Are you training your customers to ask, “When does this go on sale?” Today’s Monday Morning Marketing Quote discusses the pitfalls of limited-time offers and comes from my partner, Roy H. Williams and his book, Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion. “Yes, limited-time offers, when they work, cause […] Read more »

Monday Morning Marketing Quote: Why Most Ads Fail

Why do most ads fail? In this edition of Monday Morning Marketing Quote, I’ll explain how to make your ads remarkable. Today’s quote is from my partner, and best-selling author, Roy H. Williams and his classic book, The Wizard of Ads. “Predictability. It’s what makes advertising sound like advertising, and it’s one of the biggest […] Read more »

Monday Morning Marketing Quote: The Law Of Polarity

In today’s Monday Morning Marketing Quote, author and marketing consultant, Tom Wanek, shares advertising techniques from Roy H. Williams, author of the New York Times best-selling book, The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Today’s quote discusses The Law of Polarity and the strength of your advertising message. Read more »

2008: Year of Transition

You’d have to be living under a mushroom to not be aware of headlines that scream, “The Sky is Falling – Recession On Its Way!” and news of multi-billion dollar write-offs by major financial institutions. This weekend, the Trickle-Down Effect kicked in. Gold broke an all-time high barrier of $900 per ounce, and is predicted […] Read more »