Costco Uses “Robo-Calls” to Build Brand Loyalty… Really.
Old Way of Handling a Product Recall: Let customers find out through local and national news reports, then assume it’s the customer’s responsibility to remember [...]
Full Story »-
-
Wizard of Ads
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America