What You Can Learn From Consumer Electronics Advertisers
A new survey conducted by Memorex indicates 70% of women say they are ignored by consumer electronics advertisers. But there may be a nugget of gold in this for you, no matter what business you’re in.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America