Business-Building Principles for Main Street Business Owners
Business-Building Principles for Main Street Business Owners
I briefly touched on this vital marketing step in a previous post, but it’s worth repeating — because if you make a mistake here, well, nothing else matters. Plus, this is the question Main Street business owners ask me most often. So let’s jump right in … here are five surefire techniques for uncovering the [...] Read more »
Examples of honest signaling in Main Street business: Michele recently wrote about Appelt’s Diamonds and its “Rock Solid Diamond Warranty,” which eliminates any and all customer objections to buying a diamond. Warranties and guarantees are unquestionably the most common examples of honest signals in marketing today. Here’s how Appelt’s warranty works: If your diamond chips, [...] Read more »
In 1941, Swiss engineer, George de Mestral invented Velcro after he got the idea for the fastener after examining the burrs that stubbornly stuck to the fur of his dog. Velcro is a practical application of biomimicry – a new science which studies nature’s ingenious solutions and then copies these ‘recipes’ to solve human problems. [...] Read more »
Yesterday — for the first time in years — I set foot inside J.C. Penney. To my surprise, I came away impressed with the retailer’s customer experience. Shortly after walking into the store, my wife and I were cheerfully greeted by two J.C. Penney employees. What’s more, the store featured wide, inviting aisles … neatly [...] Read more »
Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your specific questions about marketing and advertising. Today’s question comes from WonderBranding reader, Duane Christensen … Duane says: “I’ve been pondering this comment a local lawn fertilizing client of mine told me the other day. He said something like, [...] Read more »
Today, my business-building friend, we’re on a mission … an ongoing mission to to expose an insidious blind spot affecting Main Street business owners, like you … a blind spot that is most likely leading you astray. The target of today’s exposé? An all too common case of wearing “connoisseur goggles” best described by Youngme [...] Read more »
Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your most burning marketing questions. Today’s question comes from Ed Skimin, owner of Emerge, Incorporated. Ed wants to know: “We are putting together marketing plans for a new service, and have a long list of features and benefits that [...] Read more »