I just found this oldie-but-goodie collecting dust in the WonderBranding vault - still very relevant and worth a read. Read more »
The Four Neighborhoods of Female Consumers
I don’t know about you, but the thought of a world full of female consumers scares the livin’ bejeezus out of me. It’s just too big for me to wrap my brain around. But a neighborhood of female consumers? That’s a little less intimidating... Read more »
Zane Safrit Interviews Me on BlogTalkRadio
I do a lot of radio interviews, and I have to say that this one was one of the best by far. I spent 90 rapid-pace minutes with Zane from ZaneSafrit.com, discussing everything from tips on connecting with the female customer to my rants on General Motors’ and Revlon’s big-time drop of the marketing ball. [...] Read more »
Tapping Her Energy to Build Your Brand
10-9-08aBecause a woman has four times the number of connections between the left and right hemispheres of the brain than a man, your female customer’s “human operating system” functions more like a web than a railroad track... Read more »
What Her Eyes Tell Her About Your Business
9-13-08With a brain that’s structured for massive signal input and a pair of eyes that possess the peripheral vision of Wonder Woman, the female customer can’t help but absorb visual cues that affect how she feels about your business... Read more »
Marketing to Women: R.I.P.
In recent weeks, a number of my blogger and professional colleagues have been writing and dialoguing about marketing to women and what it really means. Some feel that the term “marketing to women” is too broad a moniker for such a dynamic demographic; that it demeans an important arena in the marketing industry. Others believe that businesses should focus solely on the female market, since... Read more »
Gender and the Intelligence Factor
Medical evidence shows that the female brain has four times as many connections between hemispheres of the brain as that of a male. A woman not only processes information four times as fast, she also utilizes both sides of the brain, tapping deeply into the right brain of emotion, experience, and reward behavior. Where a [...] Read more »