A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.
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Here’s the one question you need to ask every day, in order to achieve big things.
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WonderBranding named as one of “Best 20 Social Media & Marketing Blogs By Women.”
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I just found this oldie-but-goodie collecting dust in the WonderBranding vault – still very relevant and worth a read.
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I don’t know about you, but the thought of a world full of female consumers scares the livin’ bejeezus out of me. It’s just too big for me to wrap my brain around. But a neighborhood of female consumers? That’s a little less intimidating…
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I do a lot of radio interviews, and I have to say that this one was one of the best by far. I spent 90 [...]
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10-9-08aBecause a woman has four times the number of connections between the left and right hemispheres of the brain than a man, your female customer’s “human operating system” functions more like a web than a railroad track…
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9-13-08With a brain that’s structured for massive signal input and a pair of eyes that possess the peripheral vision of Wonder Woman, the female customer can’t help but absorb visual cues that affect how she feels about your business…
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In recent weeks, a number of my blogger and professional colleagues have been writing and dialoguing about marketing to women and what it really means. Some feel that the term “marketing to women” is too broad a moniker for such a dynamic demographic; that it demeans an important arena in the marketing industry. Others believe that businesses should focus solely on the female market, since…
Full Story »Medical evidence shows that the female brain has four times as many connections between hemispheres of the brain as that of a male. A woman [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]
