Tag Archives: marketing to women

Marketing Primer: Two Types Of Advertising Every Marketer Should Know

The two styles of advertising that small business owners can choose from – are you smart with your choice?

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And The Award For Best “Soccer Mom Myth” Performance Goes To…

Jean Whitsell-Sherman proves that any business of ANY size can implement the ideas from “The Soccer Mom Myth.”

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Report: Female Customers Persuaded More By Feelings Than Thoughts

What do women want? Try a little copywriting that talks about feeling, not thinking.

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Burger King’s New Idea: Marketing To Women

It looks like Burger King probably should have conducted some quality research before deciding exactly WHO their “superfan” really is.

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Women In The Wine Industry: A Force To Be Reckoned With

Every business owner and marketer could learn a great deal from Wine Entre Femme.

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New Reports on Moms’ Increasing Use of Internet & Social Media

A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.

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Divide & Conquer Series #3: Focus Like A Mutha

Here’s the one question you need to ask every day, in order to achieve big things.

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WonderBranding: Marketing to Women Blog Receives Honor From Forbes.com

WonderBranding named as one of “Best 20 Social Media & Marketing Blogs By Women.”

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From the Vault: Biggest Mistakes In Marketing To Women

I just found this oldie-but-goodie collecting dust in the WonderBranding vault – still very relevant and worth a read.

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The Four Neighborhoods of Female Consumers

I don’t know about you, but the thought of a world full of female consumers scares the livin’ bejeezus out of me. It’s just too big for me to wrap my brain around. But a neighborhood of female consumers? That’s a little less intimidating…

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