Tag Archives: marketing to women

Lost In Translation: 7 Tips For Marketing To Women

Need help understanding this report? Allow me to help.

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Target’s New Mobile Shopping App Hits the Bulls Eye

Target’s mobile app raises the ante on smart-phone shopping.

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Marketing Primer: Two Types Of Advertising Every Marketer Should Know

The two styles of advertising that small business owners can choose from – are you smart with your choice?

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And The Award For Best “Soccer Mom Myth” Performance Goes To…

Jean Whitsell-Sherman proves that any business of ANY size can implement the ideas from “The Soccer Mom Myth.”

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Report: Female Customers Persuaded More By Feelings Than Thoughts

What do women want? Try a little copywriting that talks about feeling, not thinking.

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Burger King’s New Idea: Marketing To Women

It looks like Burger King probably should have conducted some quality research before deciding exactly WHO their “superfan” really is.

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Women In The Wine Industry: A Force To Be Reckoned With

Every business owner and marketer could learn a great deal from Wine Entre Femme.

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New Reports on Moms’ Increasing Use of Internet & Social Media

A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.

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Divide & Conquer Series #3: Focus Like A Mutha

Here’s the one question you need to ask every day, in order to achieve big things.

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WonderBranding: Marketing to Women Blog Receives Honor From Forbes.com

WonderBranding named as one of “Best 20 Social Media & Marketing Blogs By Women.”

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