If you’re a regular reader of WonderBranding, you know how I feel about demographics. Use of demographics was the most reliable measuring tool way back, [...]
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It’s so simple, most of you will laugh. But it will definitely increase your rate of conversion – that is, transform visitors to your website into actual customers.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]
