Pay Attention, Marketers: The New Demography of Motherhood
The demographics of motherhood are changing… which means you’d better be prepared for a whole new marketing ballgame.
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Wizard of Ads
Tag Archives: marketing to moms
New Reports on Moms’ Increasing Use of Internet & Social Media
A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.
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Just Released: New White Paper On The “Real Mom”
This new report does an excellent job of giving you a first glimpse at who today’s mom really is.
Full Story »My Kind of Research on Marketing to Women
What kind of research have you conducted when it comes to marketing to women? As you may have read in one of my Inc.com articles, [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America