How to Figure Out Your Advertising Budget in 3 Easy Steps

moneypuzz

Last time we took a look at how your Cost of Occupancy should be included as part of your marketing and advertising budget. Are you still wondering exactly how to figure out what your ad budget should be? Here’s an easy, three-step process for determining your ad budget:   1)  Budget between 10 and 12 [...] Read more »

Marketing Quick Take Q&A: Should You Sell Your Business? Part 3

Video Transcript: Welcome to the final episode in our three-part series called, “Should I Sell My Business?” In this wrap-up, I just want to talk briefly about possibilities; the possibilities that exist for you out there in the great world beyond your everyday life. In his original email to us, Greg Taylor talked of selling [...] Read more »

Lessons From Hyundai That Could Save Your Business

trunk

There’s a lot you can learn from Hyundai. It took the automaker 20 years to transform the brand from “junk car” to “gotta have,” but today models like the Elantra and Sonata are hot tickets (forget any kind of discount at a dealership).  Since 2008, sales are up 60% and show no signs of stopping. [...] Read more »

Celebrating an Advertising Legend: The Best of David Ogilvy

Last week marked the 100th birthday of David Ogilvy, legendary advertising executive. Nicknamed “The Father of Advertising,” Time called Ogilvy “the most sought-after wizard in today’s advertising industry.” It’s no secret that I’m a big, BIG fan of David Ogilvy, and have been heavily influenced by his words and wisdom. So to celebrate his 100th [...] Read more »

Strategic Question #8: Are you targeting the relational or transactional customer with your marketing message?

(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.) Are you targeting the relational or transactional customer with your marketing message? Generally speaking, your customer will fall into one of two camps: relational or transactional. And you must decide which of the two you [...] Read more »

Strategic Questions #6 & 7: What is the felt need of your customer that you are willing and able to meet?

(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.) What is the felt need of your customer that you are willing and able to meet? Persuasive communication demands relevancy. Which means your marketing message must communicate an idea, feeling or outcome that the customer [...] Read more »