How to Figure Out Your Advertising Budget in 3 Easy Steps

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Last time we took a look at how your Cost of Occupancy should be included as part of your marketing and advertising budget. Are you still wondering exactly how to figure out what your ad budget should be? Here’s an easy, three-step process for determining your ad budget:   1)  Budget between 10 and 12 [...] Read more »

The #1 Thing You Forget In Your Marketing Budget

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  Type “marketing budget template” into a search engine and you’ll find several examples, from the most basic to impressively detailed. But 99 percent of the time there’s one important line item missing – your Cost of Occupancy.   Cost of Occupancy = Yearly Rent or Mortgage   Your yearly cost of rent or mortgage [...] Read more »