Huggies’ Inspired Marketing: Venture Capital For Moms
Huggies brand acknowledges that there’s more to being a mom than changing diapers, with its new venture capital campaign.
Full Story »-
Wizard of Ads
Tag Archives: Kimberly-Clark
Research You Can Do: Mini-Immersion
Immersion research doesn’t have to involve high-end technological equipment, and it doesn’t have to cost you a fortune.
Full Story »
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America