An Interesting Look at a New Style of Celebrity Ad
Before this, I’d never seen a Celebrity ad that wasn’t either an explicitly stated or implied endorsement. You know: something along the lines of “Hi, I’m Tiger Woods and I drive a Buick [because **cough*** that’s what I’d naturally pick to drive even if I wasn’t being paid enormous amounts of money to do so ***cough***]…
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America