JC Penney Takes No Prisoners With “Return to the Doghouse” Ad
JC Penny is back with a sequel to their wildly successful viral video, “Beware of the Doghouse.” Will this one hit the mark?
Full Story »-
-
Wizard of Ads
Tag Archives: J.C. Penney
JC Penney – The New Star on Broadway?
When I heard that JC Penney was opening a store in New York City, my first thought was, “They’ll get eaten alive.” But maybe I was wrong.
Full Story »
J.C. Penney “Doghouse” Campaign A Good One
While Holly and I have written about how we are not amused at sitcoms or advertising campaigns that set out to stereotype men as bumbling [...]
Full Story »
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America