Overcoming Your Addiction

Event-Driven Marketing

Yesterday — for the first time in years — I set foot inside J.C. Penney. To my surprise, I came away impressed with the retailer’s customer experience. Shortly after walking into the store, my wife and I were cheerfully greeted by two J.C. Penney employees. What’s more, the store featured wide, inviting aisles … neatly […] Read more »

J.C. Penney “Doghouse” Campaign A Good One


While Holly and I have written about how we are not amused at sitcoms or advertising campaigns that set out to stereotype men as bumbling dolts who couldn’t put their socks on in the morning if their life depended on it, once in awhile an ad comes along that rings the bell without being offensive. […] Read more »