Word-of-Mouth On The Rise
A new poll from Duke University and the American Marketing Association seems to back that up, showing that word-of-mouth is more important than ever in the buying process of individual consumers.
Full Story »-
-
Wizard of Ads
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America