Monday Morning Marketing Quote: Who And What To Leave Behind

Who and what are you willing to leave behind on your journey to market leadership? This week, we continue our discussion on how to correctly position your company in the market, and in the mind of the customer. Today’s Monday Morning Marketing Quote comes from Michael Treacy and Fred Wiersema, and their book, The Discipline [...] Read more »

Monday Morning Marketing Quote: Why Lowest Price Isn’t Enough

Are you promising your customer the lowest total cost? This edition of Monday Morning Marketing Quote discusses how to provide your customer with the best overall value. Today’s quote comes from Michael Treacy and Fred Wiersema and their classic marketing book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. [...] Read more »