It would be easy for Goodwill to keep doing the “same-old-same-old” during the current recession. But the organization realizes that now more than ever, the “belt-tightening” of professionals and their families offers up another retail opportunity.
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Dividing the vast universe of women into “4 Neighborhoods” will help you to better understand the different needs and wants that female customers may have [...]
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A new research study has been published in the electronic edition of Proceedings of the National Academy of Science with evidence that male and female brains perceive “beauty” by utilizing different regions of the brain…
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Truth is an onion. The real, core truth of a concept is concealed beneath layers that most people ignore or neglect..
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I’m concerned that you have yet to fully realize that focusing on the female customer is not a fad.
It’s not going to dissolve into the [...]
Note to Readers: Be sure to catch the WonderCast of this blog post by clicking on the video at the bottom of the post!
In our [...]
10-9-08aBecause a woman has four times the number of connections between the left and right hemispheres of the brain than a man, your female customer’s “human operating system” functions more like a web than a railroad track…
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I recently received a package from my father stuffed with family mementos that go as far back as the late 1800s. Amongst the memorabilia, tucked in between a sepia portrait of my great-grandfather posing with a pack animal in Colorado and a black-and-white candid of my father in 1950s Paris, were photographs of Madeline and Olive…
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9-13-08With a brain that’s structured for massive signal input and a pair of eyes that possess the peripheral vision of Wonder Woman, the female customer can’t help but absorb visual cues that affect how she feels about your business…
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In recent weeks, a number of my blogger and professional colleagues have been writing and dialoguing about marketing to women and what it really means. Some feel that the term “marketing to women” is too broad a moniker for such a dynamic demographic; that it demeans an important arena in the marketing industry. Others believe that businesses should focus solely on the female market, since…
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]
