Like the Healer, the Guardian’s title is fairly self-explanatory. Considering that she gets much of her energy internally and views life on the “leave a legacy” time horizon, it should be no surprise that she is most often the gatekeeper for family, friends, and even at work.
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Let’s head south on our time horizon to a neighborhood that’s more interested in planting a community garden than partying till 3 a.m. Welcome to the neighborhood of the Healer. What’s she all about and how does it affect her buying process?
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Like her sister the Regal Queen, the Sorceress lives “in the moment,” which means she is quicker to react to incoming signals. But she gets her energy internally, preferring to rely on her inner self for contemplation and decision making. To say she is competitive is an understatement; even her leisure activities often involve some kind of self-improvement or competition, even if it’s just with herself.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]
