Tag Archives: female consumer

The End of Men… As We Know It?

Think we aren’t shifting toward a matriarchal society, both culturally and economically? Read this article, then think again.

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Just Released: New White Paper On The “Real Mom”

This new report does an excellent job of giving you a first glimpse at who today’s mom really is.

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The Four Neighborhoods of Female Consumers

I don’t know about you, but the thought of a world full of female consumers scares the livin’ bejeezus out of me. It’s just too big for me to wrap my brain around. But a neighborhood of female consumers? That’s a little less intimidating…

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The Eye of the Female Consumer

Leaning into the open refrigerator, your mother senses you reaching for crumbs of the chocolate chip cookies that are cooling on the kitchen counter and [...]

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The Shift Toward Low, Low Prices

The recently-released “2008 Customer Focus” study conducted by marketing firm Vertis shows that amongst women who are “chief shoppers” (responsible for more than 60 percent [...]

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