Marketing Quick Take Q&A: How to Determine the Primary Benefit of Your Marketing Campaign

Video Transcript: Hi, I’m Tom Wanek. Welcome to WonderBranding’s Marketing Quick Take Q&A, where we answer your most burning marketing questions. Today’s question comes from Ed Skimin, owner of Emerge, Incorporated. Ed wants to know: “We are putting together marketing plans for a new service, and have a long list of features and benefits that [...] Read more »

Your Battle With Human Nature

Yesterday, I was fortunate to have the opportunity to speak on the topic of marketing with credibility to a fantastic group of business leaders at the Credibility Conversation in Elyria, OH. With minds wide-open, this group appreciated the importance of fostering trust with their customers. Afterward, bright eyes spoke of new possibilities for growth. And [...] Read more »