The Personal Mark of J. Crew
Sometimes, the littlest things can fortify a brand in the customer’s mind. Take this card, which arrived with my J. Crew mail order a few [...]
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Wizard of Ads
Tag Archives: economy
The Shift Toward Low, Low Prices
The recently-released “2008 Customer Focus” study conducted by marketing firm Vertis shows that amongst women who are “chief shoppers” (responsible for more than 60 percent [...]
Full Story »2008: Year of Transition
You’d have to be living under a mushroom to not be aware of headlines that scream, “The Sky is Falling – Recession On Its Way!” [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America