Tag Archives: Dove

Hot Gossip: Dove To Dump “Real Beauty” Campaign

There was one quiet item in the news out of London this morning, with MarketingWeek reporting that Dove has ordered its ad agency, Ogilvy, to [...]

Full Story »

Old Spice Vs. Dove: Analysis Of The Body Wash Wars

Could there be an unlikely winner in the competition to reach female consumers?

Full Story »

Wonderbra’s UK Campaign

There are things I love about European advertising, not the least of which is their total lack of prudishness (is that a real word?) when [...]

Full Story »

How Much Do You Really Care?

A few weeks ago Kimberly Palmer, reporter for U.S. News and World Report, contacted me to ask my opinion on the new CVS “For All [...]

Full Story »

Dove’s Campaign for Pro-Age

Word is out that much-beloved Dove will launch the next phase of its Campaign for Real Beauty next month with the release of Dove Pro-Age, [...]

Full Story »

Odds ‘N Ends

I know, I know… 2007 is already well under way.  Consider me late to the party (where’s my noisemaker?).  Various and sundry thoughts before proceeding [...]

Full Story »

WonderBytes

A "Hot Off the Press" issue of WonderBytes: Lingerie finally gets real:  Dave Young directs us to an excellent article on AmericanSmallBusiness.com, featuring the wildly [...]

Full Story »

The Evolution of Dove Part 2

It’s no secret I’m a huge fan of Dove’s Campaign for Real Beauty.  Simply put, they’re on fire.  Check out their latest contribution, ironically titled [...]

Full Story »