J.R. Dunn ad copy (Please note: Scroll to the bottom of this post to hear the produced radio spot): When I was seven years old, I held my father’s head in my hands as he took his last breath and died. A thing like that stays with you. It helps you understand that relationships – [...] Read more »
How Creativity and Entertainment Can Demolish Your Ad’s Ability to Convince: Deconstructing Honda Odyssey’s “The Van Beckons” Ad
Today, I deconstruct the Honda Odyssey “The Van Beckons” Ad, and together we’ll learn why your message must resonate with your customer in order to drive sales. Miss the mark, even by a smidgen, and you’re in big, BIG trouble. First Mental Image (FMI): Average Joe walking out of a supermarket, late in the evening, [...] Read more »
How Domino’s Leverages Credibility Full-Tilt to Elevate Awareness and Persuade: Deconstructing Domino’s “Rate Our Chicken” Ad
Today, I deconstruct Domino’s “Rate Our Chicken” ad, which, with it’s direct, left-brain approach, contrasts nicely with the symbolic, right-brain Dodge Challenger “Freedom” commercial. Both are powerful and persuasive in their own right. So grab a latte, pull up a chair, and let’s get started. First Mental Image (FMI): Viewers are introduced to Tate, Domino’s [...] Read more »
How to Make the Heart of Your Customer Roar with Passion for Your Brand: Deconstructing The Dodge Challenger Freedom Ad
In this post, I’ll deconstruct the Dodge Challenger “Freedom” ad, and peel back its many layers of persuasion. First Mental Image (FMI): A Revolutionary era British soldier/scout running, frantically, through a wooded trail; alerting his troop of the impending American attack. The ad begins with Read more »
I Hate Miracle Whip… But I Love This Ad
In this post, I’ll deconstruct Miracle Whip’s “Take a Side” ad, explaining why its one of the best ads I’ve seen in awhile. First Mental Image: “On a scale from one to 10, I HATE Miracle Whip at like 22.” KABOOM! Just like that, you’re captivated by a high-impact, First Mental Image (FMI), which is [...] Read more »
Deconstructing Ads: Why Burger King’s Breakfast Muffin Sandwich Ad Is Criminal
In this post, I’ll deconstruct Burger King’s “Breakfast Muffin Sandwich” ad, exploring why it fails to persuade, and how you can avoid making the same mistake. Read more »
Deconstructing Ads: Verizon Clobbers AT&T With A Map
In this post, we’ll deconstruct Verizon’s very first “there’s a map for that” ad, exploring what makes it so popular, powerful and persuasive. First Mental Image (FMI): A twenty-something college student effortlessly Read more »