When I created a link to the post on my Facebook page, it started a whole new conversation over there.

Take a look at this exchange between Brett Feinstein of Pound & Feinstein, Dennis Collins of New American Marketplace, Dave Young of Branding Blog, and Tom Wanek of Marketing Beyond Advertising.

Their thoughts on low price, corporate competitors, and value is so good, I wanted to make sure I shared it with you.  Do you have any thoughts you’d like to add about when “low price” is the strategy to try?

Using an “action speaks louder than words” example, Dave illustrates the importance of having one – and ONLY one – idea per ad.

It’s highly tempting to want to stuff everything you possibly can about your business into the space available.  But what has more impact – one, laser-tipped idea that the customer can grasp, or a dozen ideas sprayed across the room like buckshot?

One idea.  One small part of your message.  Build your house of marketing brick by brick.