Tag Archives: customer type

How To Write Effective Radio Ads When Marketing To Women

Tom McMinn of McMinn’s Furniture has done an excellent job of creating ads that speak that language of the female customer. And he’s sharing them with you.

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Patrick Sullivan Takes On The Regal Queen

Lots of people ask me what kinds of things we do during the WonderBranding workshops that I teach at Wizard Academy in Austin. Since we’re [...]

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Neighborhood #1: The Regal Queen

Dividing the vast universe of women into “4 Neighborhoods” will help you to better understand the different needs and wants that female customers may have [...]

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