J.R. Dunn ad copy (Please note: Scroll to the bottom of this post to hear the produced radio spot): When I was seven years old, I held my father’s head in my hands as he took his last breath and died. A thing like that stays with you. It helps you understand that relationships – [...] Read more »
Monday Morning Marketing Quote: How To Write Persuasive Website Copy
Are you writing customer-focused copy? In this Monday Morning Marketing Quote, we discuss the single biggest improvement you can make to your website copy. Our quote comes from Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis and their book, Persuasive Online Copywriting: How to Take Your Words to the Bank. “Are you talking about all [...] Read more »
Ad Copywriting: The One Question You’re Probably Not Answering
Does your copywriting fail to persuade? Maybe it's because you're not answering the ONE question that every customer asks. Read more »
Old Spice Vs. Dove: Analysis Of The Body Wash Wars
Could there be an unlikely winner in the competition to reach female consumers? Read more »
Report: Female Customers Persuaded More By Feelings Than Thoughts
What do women want? Try a little copywriting that talks about feeling, not thinking. Read more »
The Best TV Ad You Probably Never Saw
Who says you can't market to all women in just one ad? Read more »
Copywriting: The Gloved Hand vs. The Wounded Heart
Guest blogger Jeff Sexton offers a new perspective on copywriting for the individual customer. Read more »