Ad Copywriting: The One Question You’re Probably Not Answering
Does your copywriting fail to persuade? Maybe it’s because you’re not answering the ONE question that every customer asks.
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Wizard of Ads
Tag Archives: copywriting
Old Spice Vs. Dove: Analysis Of The Body Wash Wars
Could there be an unlikely winner in the competition to reach female consumers?
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Report: Female Customers Persuaded More By Feelings Than Thoughts
What do women want? Try a little copywriting that talks about feeling, not thinking.
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The Best TV Ad You Probably Never Saw
Who says you can’t market to all women in just one ad?
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Copywriting: The Gloved Hand vs. The Wounded Heart
Guest blogger Jeff Sexton offers a new perspective on copywriting for the individual customer.
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A New View – The Power of Words
Jeffrey Eisenberg sent a link to me last week, accompanied by a short note: “I don’t normally send this kind of stuff, but this video is worth sharing.” Indeed, it is.
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Patrick Sullivan Takes On The Regal Queen
Lots of people ask me what kinds of things we do during the WonderBranding workshops that I teach at Wizard Academy in Austin.
Since we’re talking [...]
The Most Important Word in Copywriting: YOU
by guest author Jeff Sexton
It happens to the best of us – literally, as it’s only the good copywriters who try to move past schlocky [...]
Copywriting Advice You Can’t Afford to Miss
If you find yourself with the dreaded job of copywriting for your business or company, I feel your pain. And so does Jeff Sexton, master [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America