Intensify the Believability and Persuasiveness of Your Ads with Hard-Hitting, Personal Stories: Deconstructing J.R. Dunn Jewelers

J.R. Dunn ad copy (Please note: Scroll to the bottom of this post to hear the produced radio spot): When I was seven years old, I held my father’s head in my hands as he took his last breath and died. A thing like that stays with you. It helps you understand that relationships – [...] Read more »

Monday Morning Marketing Quote: How To Write Persuasive Website Copy

Are you writing customer-focused copy? In this Monday Morning Marketing Quote, we discuss the single biggest improvement you can make to your website copy. Our quote comes from Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis and their book, Persuasive Online Copywriting: How to Take Your Words to the Bank. “Are you talking about all [...] Read more »