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Tag Archives: copywriting tips

Direct Mail: What REALLY Goes Through The Female Customer’s Mind

I had my female brain trust critique a direct mail piece that arrived the other day. Were they brutal? You be the judge.

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MeetMichele

Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]