Research You Can Do: Mini-Immersion
Immersion research doesn’t have to involve high-end technological equipment, and it doesn’t have to cost you a fortune.
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Wizard of Ads
Tag Archives: consumer research
Unilever Offers Women Cash For Insight
The European division of Unilever has announced plans for a new consumer research program, targeting women ages 25-50.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America