Burger King’s New Idea: Marketing To Women
It looks like Burger King probably should have conducted some quality research before deciding exactly WHO their “superfan” really is.
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Wizard of Ads
Tag Archives: Burger King
3 Reasons Why Boobs & Butts Will Always Matter In Advertising
There’s been a new wave of advertising in recent weeks that’s caused some folks to run around willy-nilly yelling, “Boobs and butts! Boobs and butts! [...]
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Burger King: Blowing People’s Minds
Most critics are in an uproar over the new BK ad because of what they deem to be offensive subject matter. But let’s set sexual content aside and look at this through the crystal-clear lens of marketing.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America