Monday Morning Marketing Quote: How To Write Persuasive Website Copy

Are you writing customer-focused copy? In this Monday Morning Marketing Quote, we discuss the single biggest improvement you can make to your website copy. Our quote comes from Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis and their book, Persuasive Online Copywriting: How to Take Your Words to the Bank. “Are you talking about all […] Read more »

Monday Morning Marketing Quote: Three Questions That Build Persuasive Momentum

In this video, Tom Wanek explains how you can dramatically improve your website by asking yourself three simple questions taken from the wisdom of Bryan and Jeffrey Eisenberg and their best-selling book, Waiting for Your Cat to Bark?. Each page on your website should be able to answer these three questions. Read more »

Best Buy’s Disconnect With Customers

Tsk, tsk, tsk.  Best Buy has rated yet another story in the blogosphere, this time from one of the most influential blogs around – GrokDotCom.  In Best Buy, Worst Buy, Bryan Eisenberg has written about his own mother’s recent experience in trying to have a flat screen TV installed in her home. This one’s a […] Read more »