Overcoming Your Addiction

Event-Driven Marketing

Yesterday — for the first time in years — I set foot inside J.C. Penney. To my surprise, I came away impressed with the retailer’s customer experience. Shortly after walking into the store, my wife and I were cheerfully greeted by two J.C. Penney employees. What’s more, the store featured wide, inviting aisles … neatly […] Read more »

Monday Morning Marketing Quote: Metaphor Is Pervasive

Are you doing enough to strengthen your marketing message through the use of metaphor? Today’s Monday Morning Marketing Quote explains the importance of metaphor in marketing, and comes from George Lakoff and Mark Johnson and their book, Metaphors We Live By (Amazon affiliate link). “Moreover, metaphor is typically viewed as characteristic of language alone, a […] Read more »

Coca-Cola’s Feel Good Video: Branding Hit Or Miss?

The goal of branding is to be the company that the customer thinks of first — and feels best about — when their moment of need arises. That said, I really like this latest marketing approach from Coca-Cola. It certainly makes you feel good about the company. (And I’m a hardcore Pepsi drinker!) What are […] Read more »