Update: Pepsi Caves To Pressure, Pulls “Before You Score”
Did Pepsi stereotype, or just fail to complete a potentially terrific marketing campaign?
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Tag Archives: Before You Score
The Pepsi Controversy: Did It Score With Women?
Pepsi’s “Before You Score” app for the iPhone has caused a bit of controversy. Could this be a good thing for the company?
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America