How Observing The Law of Polarity Can Attract an Army of Loyal Customers to Your Door

Bland and colorless marketing is the result of trying to be all things to all people. And far too many ads are written NOT to offend, rather than persuade. But, as I’ve said before, persuasion is the goal of marketing. And convincing your customer to take action often requires that you choose a segment of […] Read more »

How Jeff Sexton Will Change Your Thinking About Advertising


I’ll be in Austin this week to teach the new version of Unzipped, the two-day course at Wizard Academy. For those of you who can’t make it, I’m about to recommend a blog post which will rev your brain and will probably take a week to absorb. (Wouldn’t want you feeling bored while I’m gone.) […] Read more »