What’s Preventing YOU from Walking the Walk?

Apple Display

Some years ago, a PC enthusiast stormed out of my workshop when he objected to the Apple Computer case study I was presenting. Evidently, praising Apple was too much for this poor soul to bear. That said, I realize and appreciate that Apple is a polarizing brand. So let me first begin by warning you [...] Read more »

13 Questions to Answer Before Advertising

I get all jazzed up just thinking about marketing strategy. No doubt about it. In fact, there’s no better way to kick-start my workday than to craft a strategy for a new client. But I suspect that most small business owners don’t share my strategy addiction. Rather, they prefer to focus on advertising tactics. Here’s [...] Read more »

The Mechanism Behind Apple’s Marketing Machine

I continue to be amazed by the marketing prowess of Apple. The company has a storied history of successful product launches and marketing campaigns. And perhaps with today’s announcement of the iPad touchscreen tablet, Apple’s fame has reached new heights. But for the moment, forget about the frenzy surrounding the edge-of-your-seat announcement of the iPad. [...] Read more »

5 Things You Can Do To Improve Her Experience At The Cash Register

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Just because your female customer is making a purchase doesn’t mean you should relax at the cash register. Every moment is an opportunity to improve your image and deliver a memorable customer experience. Read more »

MacBook Air = Guy Magnet

Where was Apple when I was single? Since purchasing the oh-so-suhWEET MacBook Air, I am attracting guys like flies on honey.  I have been accosted approached by men in the airport security line, hotel lobbies, and meeting rooms.  At one point in Nashville, I had no fewer than five men surrounding me asking to hold [...] Read more »

Apple’s Marketing Strategy

You may know by now that I’m gaga over Apple.  I found myself hovering over Engadget this past Tuesday, hitting the "refresh" button every 30 seconds for the play-by-play on Steve Jobs’ MacWorld Expo keynote.  As details about the iPhone came trickling through, I found myself running through the house willy-nilly every few minutes, yelling [...] Read more »