• Home
• The Spotlight Featured Posts
• The Scoop News & Views
• The Lab Science & Research
• The Circle Success Stories & Interviews
• The View Video Showcase
• The Vault From the Archives

Tag Archives: Amp

The Pepsi Controversy: Did It Score With Women?

Pepsi’s “Before You Score” app for the iPhone has caused a bit of controversy. Could this be a good thing for the company?

Full Story »

PopularPosts

• Esurance's New Ad Campaign: Pushing All The Right Buttons
• The One Very Important Thing You Can Learn From "Back to School" Marketers
• Research Tools You Can Use: Internet Forums & Discussions
• Motrin Brand Debacle Proves My Point
• 6.2 Million Customers Who Are Waiting To Do Business With You

RecentComments

• Renee Malove: School supplies are always a huge...
• Renee Malove: Thank you SO much for pointing...
• Barbro Trum: It is amazing, that when media,...
• Rick Henkin: That’s hilarious, thanks,...
• Rick Henkin: Have you ever experienced the...

MeetMichele

Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]