Burger King: Blowing People’s Minds
Most critics are in an uproar over the new BK ad because of what they deem to be offensive subject matter. But let’s set sexual content aside and look at this through the crystal-clear lens of marketing.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America