Are you ready to shake things up a bit? As an author, consultant, and presenter, Michele delivers lively, interactive, and thought-provoking presentations on marketing to women.
Presentations range from 60 minutes to two hours, with fees starting at $5,000.
Contact Michele to talk about hiring her to speak to your company or group.
You’ll learn where marketing is headed and how to keep your business competitive in the increasingly cluttered world of advertising. And you’ll walk away with a better understanding of how to transform your business with dynamic, organic marketing that is in tune with today’s woman, placing you light-years ahead of your competitors.
A Sampling of Presentation Topics:
The Soccer Mom Myth: Real Marketing To Today’s Female Consumer
Michele brings the principles from “The Soccer Mom Myth” book to life with humorous stories, real life examples and unexpected insights.
Session Key Points:
» How women process advertising messages differently than men
» Male vs. female communication style
» How to market to women without turning off men
» What marketing mediums are most effective for reaching women
» How women shop online vs. offline
» Blogs, word of mouth, email, discussion forums, video and other ways to take advantage of the power of the Internet
» Should a man or woman create your marketing campaign
» Personas – how to communicate with and market to different types of female consumers
» How to shatter stereotypes and really get to know who your female customers are
The 7 Most Important Things You Should Know When Marketing to Women
As a marketing professional, you may be aware of the importance of the female consumer’s purchasing power and the opportunity for big profit. But where do you begin? Michele presents just a few of the things you should be thinking about when it comes to marketing to women, and will show you ways to attract women to your brand.
» The Third Wave: Why marketing to women is important now and why it’s here to stay.
» Gender Differences: Men and women are wired differently, which means women process information differently and have a different communication style. We’ll look at which type of communication you should be using.
» Many marketing to women campaigns don’t succeed because they don’t resonate with the values of a company. We’ll explore how values play an important part, and how to project them to the consumer.
» To really market to women, you have to understand the stereotypes that surround women today, and learn how to work around those barriers. We’ll touch on the effective development of Personas, which is the key to all good marketing.
» Women are hooked into technology more everyday. Be sure to keep up with the warp-speed development of new technology, and learn how to use it for your benefit.
Marketing to Women in the 21st Century
As consumers and professionals, women have massive purchasing power and the authority to spend it. So why aren’t more businesses engaging them? The time is now for understanding the female market and learning how to connect with women as consumers.
» Teach the importance of understanding women from the “inside out,” and some of the things you can do to attract women to your brand
» Explain how every touch point of your business – production, distribution, retail environment and customer service – is connected when it comes to marketing to women, and the simple changes that can make a big difference in profit
» Discuss the rise of Baby Boomers, new forms of media, and emerging technology that is just beginning to make its mark on the next generation