The Foundations of Marketing Workshop

How to Ignite Traffic, Sales and Word of Mouth

For many business owners, marketing is one area where there seems to be plenty of questions and not enough answers. It’s anyone’s guess what works … what doesn’t … and, most importantly, why.

Marketing and advertising isn’t something you should attempt on a wing and a prayer.

You need to know – with complete confidence – that your marketing strategy and advertising message will grow your business. Otherwise, your marketing dollars are better spent someplace else. (Heck, you might as well keep that money securely in your pocket.)

So how should you position your business relative to the competition? What should your ads say? Which advertising medium will give you the biggest bang for your buck?

So how DO you get a handle on your marketing?

We’ll teach you when you attend The Foundations of Marketing Workshop.

We’ll answer all these questions and more, igniting your marketing to drive more traffic, sales and word of mouth. You’ll also learn:

  • How to develop a powerful marketing strategy for your business that makes writing ad copy a breeze.
  • Leveraging every asset you own? We’ll double check your efforts giving you a clear-eyed, objective opinion. Here’s why.
  • How to determine if your marketing is answering a question no one was asking. Prevents you from flushing thousands of advertising dollars down the toilet. Be sure to do this before you advertise.
  • Perfectly position your business in the mind of your customer using the science of triangulation. 3 simple steps that’ll differentiate your business and blow away the competition. Yet most marketers leave out one of the three steps.
  • How to give your brand an irresistible personality. Proven method borrowed from a successful Hollywood screenwriter.
  • Master the language of your customer with this simple technique. Do this and your ad copy will ring with authenticity and clarity.
  • The 7 most common credibility killers in marketing and how to avoid each one. Make any one of these common mistakes and you’ll undermine your ability to grow your business. Don’t let it happen to you.
  • How to frame the buying experience to give you an unfair advantage over your competition. Most business owners leave this to chance. Why you shouldn’t.
  • Are you targeting relational or transactional customers? Maybe you shouldn’t target relational customers after all.
  • Say good-bye to marketing guesswork. Clever market research tips that won’t cost you a dime.
  • 10 hidden problems that can turn your website into a gigantic money pit. We’ll review your website and identify these deadly pitfalls that are costing you sales.
  • How to determine the state of awareness and sophistication of your market. Get this wrong and your ad copy will definitely fizzle instead of sizzle.
  • 6 little-known “currencies” that buy credibility for your business and make your ads believable. Hint: Money is only one of the six. Here’s why you need to know them all.
  • How to select the best type of media for your marketing message. Most common approach backfires. Here’s what to do instead.
  • And much more!

At the end of this workshop, you’ll strut your stuff knowing that your marketing strategy and message is clear, powerful and persuasive. What’s more, you’ll have all the marketing know-how you need to win more customers and grow your business. Additionally, you’ll go home with:

  • A customized brand playbook and copy bible to guide your every marketing decision.
  • Oodles of ideas and suggestions for leveraging social media and improving your website.
  • The ad writer’s checklist to guide your copywriting efforts.
  • Detailed customer profiles and personas.
  • Two ads written by you … polished and perfected by us … ready to persuade your customer and boom your business.
  • And much, much more!

The Next Step in Growing Your Business …

When it comes to marketing your business, you have the following choices: You can do nothing and bury your head in the sand … you can keep gambling with your marketing dollars and maybe eke out a measly one or two percent in annual growth … or you can register for [workshop name] to make sense of your marketing and grow the BEJESUS out of your business.

Now the choice is up to you.

If you want to ignite your marketing and drive more traffic, sales and word-of-mouth, then please inquire about us teaching The Foundations of Marketing Workshop.

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