Marketing and Advertising Resources

Quick Visual Checklist: The Eye of the Female Consumer – FREE Download

WonderBranding’s Quick Visual Checklist: The Eye of the Female Consumer is designed for the small business owner. Whether your business is a retail location or an office, this list is an excellent tool for getting a “snapshot” of where your business stands in the eyes of your female customer.

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The 7 Most Common Credibility Killers in Marketing Today – FREE Download

The WonderBranding’s report, The 7 Most Common Credibility Killers in Marketing, exposes pitfalls in your marketing and tells you how to avoid each one. A must read to make sure you’re not undermining your marketing message.

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The Carlin Ad-Speak Calculator – FREE Online Tool

Do your ads sound like ads? Do your ads boast about your superior service, your wide selection, or name the number of years you’ve been in business?

If so, you may be guilty of Ad-Speak.

Ad-Speak is language filled with polished words and clichéd phrases that deliver no relevant information. Ambiguous claims give Ad-Speak a hollow sound. And your customers turn a doubtful eye towards such claims.

The Carlin Ad-Speak Calculator is named in honor of George Carlin’s comedy bit, “Advertising Lullaby,” which runs through a laundry list of bland and colorless advertising terms. Measure your copy for the overuse of jargon, cliches, corporate-speak and unsubstantiated claims.

Unzipped: A Portable Guide To The Anatomy Of The Female Customer

Now available for Kindle, iPad, and iPhone!

By now, most business owners and marketers are aware that women hold major purchasing power not only in North American, but also on a global scale. You know that you should be marketing to women; the question is, how do you do it?

Michele Miller takes the theories and ideas presented in The Soccer Mom Myth and drills deeper to present a portable guide to understanding female customers as individuals with carefully chosen value systems. She takes you beyond the general into the specific, with case studies and a quiz that reveal the “Four Neighborhoods of Women” – the four basic-but-different segments of the female market. You’ll learn how to write specific copy to appeal to each type of female customer, and discover things you can do “inside your door” to persuade women to become your customers for life.’

Unzipped is available as a softcover book, and as an e-book on Amazon and iBooks.

(Wizard Academy Press) 105 pages – e-book/softcover $.99/$15.95

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Currencies That Buy Credibility

Making powerful statements is easy:

We won’t be undersold.
Satisfaction guaranteed.
The best quality at the best price.

But making these statements believable is not so easy.

The believability of your company’s marketing message is directly related to your willingness to risk or spend one or more of six resources. And the more you risk or spend, the more believable your message becomes.

Money is only one of the six resources you can invest.

Currencies That Buy Credibility teaches you the six currencies that you can invest to purchase credibility, shows you successful examples of each and helps you craft your own believable power statement.

(Wizard Academy Press) 160 pages – softcover $14.00

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The Soccer Mom Myth

In the most provocative book since industry insiders first uttered the phrase, “marketing to women,” Michele Miller and Holly Buchanan peel back the layers of the stereotypical view of female consumers to reveal the secret of successful marketing campaigns: understanding and talking to her from the inside out.

Based on extensive research and work with businesses and corporations around the globe, Michele and Holly show why marketing to women has gone mainstream and is here to stay, and the physical, environmental, and psychological factors that play a critical part in the purchasing process.

With strategies and ideas that can be utilized both offline and on the Internet, The Soccer Mom Myth is the definitive answer to the question, “What does the female consumer really want?”

(Wizard Academy Press) 232 pages – softcover $15.95
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Most Common Mistakes in Marketing To Women

This introductory video, presented by Michele Miller, is designed to provide a quick overview of the importance of the female consumer market. In a brief, fun, and informative 45 minutes, Michele tells you why marketing to women is important, how it’s gone mainstream, and tips to think about when creating your advertising campaigns and in-store experience.

This video is available as on-demand rental or purchase on (perfect for showing to your staff), or as a DVD.

(Wizard Academy Press) 45 minutes $1.99/$5.00/$15.95

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