and Drive More Traffic, Sales and Word-of-Mouth
For many business owners, marketing is one area where there seems to be plenty of questions and not enough answers. It’s anyone’s guess what works … what doesn’t … and, most importantly, why.
Marketing and advertising isn’t something you should attempt on a wing and a prayer.
You need to know – with complete confidence – that your marketing and advertising dollars will grow your business. Otherwise, those dollars are better spent someplace else. (Heck, you might as well keep that money securely in your pocket.)
So how should you position your business relative to the competition? What should your ads say? Which advertising medium will give you the biggest bang for your buck? Newspaper? Radio? Television?
Oh – and don’t forget about the web. Does your website convert visitors into buyers? And how are you leveraging social media?
So what DO you do?
Well, if you’re like most business owners, you try a little bit of this … and a little bit of that.
The results? Hit or miss – just like throwing darts at a board.
The bottom line: Your marketing and advertising isn’t as powerful and persuasive as it could be. Far too many customers are slipping through the cracks … which means revenue is slipping through the cracks.
But it doesn’t have to be this way.
Hire us to ignite your marketing and drive more traffic, sales and word-of-mouth.
We’ll make sense of your marketing and establish long-term growth solutions.
Here are all the things we do to help you grow your business:
Strategy Planning and Message Development:
At the heart of every successful ad campaign lies a powerful strategy – a focal point or axis around which all else revolves. For that reason, we’ll kick things off by crafting your company’s core marketing strategy.
This requires visiting your location and meeting face-to-face to uncover essential facts about you, your business and your market.
Please understand: Cookie-cutter formulas simply DO NOT exist … strategy planning by phone never goes deep enough … and it’s marketing suicide to skip over this step entirely.
That said, our strategy visit with you is non-negotiable should you decide to hire us. We refuse to cut corners, and we won’t agree to take you on as a client if you ask us to. Capiche?
Legendary ad executive Bill Bernbach said it best: “Never make good advertising for a bad product.”
So what happens when you make good advertising for a BAD product? You go out of business.
Advertising can only convince people to walk through your door. What happens next – whether or not those prospects buy from you – ultimately determines your success or failure.
That’s why we’re religious about elevating your customer experience factor in areas such as store caché, communication touch-points, product presentation, design language, and much, much more. And that’s why – after developing a winning strategy – improving the customer’s experience with your company is our most important marketing objective.
Which first mental image provides your message with the greatest impact? Which words are most likely to persuade your customer to take action? What information should you leave out? How should you close?
Whether you’re writing copy for an advertisement, brochure or website, your copy MUST account for every one of these factors (among several others). That said, we’ll use all the tools in our copywriter’s toolbox to write copy that excites your customer and persuades her to buy from you.
Wonder which advertising medium will bring you the biggest bang for your dollar?
We’ll tell you.
But first, we’ll help you calculate an annual marketing and advertising budget that reflects your cost of occupancy and average markup. Only after knowing exactly how much you have available to spend can we successfully negotiate your media buy … one that reaches the greatest number of customers for the least amount of dollars spent.
And unlike traditional advertising agencies, we DO NOT accept kickbacks from media companies. Ad agency commissions (typically 15%) are directly passed along to you.
How good are the savings?
Tremendous. In most cases, the money you save when you hire us to negotiate your media buy will be more than enough to cover our annual consulting fees. (Hiring us is a no-brainer, right?)
Website Optimization and Conversion:
Does your website convert visitors into buyers?
It better. Otherwise you’re leaving cash on the table.
Put simply, your website should do more than serve as a digital marketing brochure for your company. It should act as your company’s hardest-working, most persuasive salesperson.
Worried that you won’t know where to begin?
Don’t be. Hire us and we’ll provide proven recommendations for website layout, design and copy that will win more customers for your business.
The Next Step in Growing Your Business …
When it comes to marketing your business, you have the following choices: You can do nothing and bury your head in the sand … you can keep gambling with your marketing dollars and maybe eke out a measly one or two percent in annual growth … or you can hire us to make sense of your marketing and grow the BEJESUS out of your business.
Now the choice is up to you.
If you want to ignite your marketing and drive more traffic, sales and word-of-mouth, then please email us to schedule a time to discuss the possibility of us working together.
But before you do …
… please allow us to be upfront. As marketing consultants, it’s our job to always give you the unvarnished truth – that which no one else has the courage to tell you face-to-face. Even if the truth is hard to swallow.
That said, it’s important to know that we are down-right picky about who we agree to take on as a client, and only accept one out of every five companies that approach us.
Why are we so selective?
Early on, we accepted clients who weren’t a good fit for us. That was a mistake, and an important lesson.
We’ve found that we have the most profitable relationships with business owners who can answer a resounding ‘YES’ to each of the following questions:
- Are you a sole proprietor? In other words, do you have unconditional authority to say yes or no? (Sorry, but we absolutely refuse to work with marketing committees.)
- Do you have gross sales exceeding $1,000,000 annually?
- Can you support an annual marketing budget of $100,000 or greater? (If your marketing budget is less than $100,000 annually, you’re better off NOT hiring us. Instead, subscribe to our blog and implement the advice we give for free.)
- Are you an enthusiastic go-getter? Yes, we expect you to work as hard as we do. Yes, you’re hiring us to advise you on your marketing. But our recommendations will require hard work on your part as well. We won’t babysit you, and we most certainly won’t stand for whining and excuse-making.
Did you pass muster? Still interested in hiring us to grow your business?
Terrific! We’d love to connect with you.
How Our Fee Structure Works:
When you hire us, you know exactly what you’re on the hook for – right from the start.
Our marketing strategy sessions begin at $7,500 per day. As we mentioned in greater detail, this is where we visit you and meet face-to-face to craft a winning strategy for your business.
And at the end of the day, you’ll have the option of moving forward with us.
Our monthly retainer ($1,500 and up) is adjusted annually according to your growth. If business is up 27 percent this year, we receive a 27 percent raise. If business declines for any reason at all, we take a pay cut. In other words, you make money … we make money. It’s that simple.
Still a bit too rich for your blood?
Here’s another option: We strongly encourage you to subscribe to our blog and implement the marketing advice we give for free.