Those of who who’ve been reading WonderBranding for awhile, or who have attended one of my presentations, are familiar by now with my faithful companion, [...]
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If you’re a regular reader of WonderBranding, you know how I feel about demographics. Use of demographics was the most reliable measuring tool way back, [...]
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Thought I’d send a little early “Friday Fun” video your way. My Wizard of Ads partner Dave Young sent this to me, saying he thinks [...]
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A new ad for the 2011 Lincoln MKX started airing this week, and the press is all agog over the fact that the commercial features [...]
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You know you’ve made it when “Sesame Street” creates a parody of homage to you. Here’s their take on the Old Spice Guy commercial, featuring [...]
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What do the greatest movie musicals teach you about marketing to women?
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One of the biggest reasons to market to women? They outlive men by 5 to 6 years. I’m kidding… sort of.
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I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000. Somehow, I have [...]
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Could there be an unlikely winner in the competition to reach female consumers?
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Proctor & Gamble has elevated the “proud sponsor of the Olympics” ad to a whole new level.
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Subaru, Hershey’s, and Mars are taking a pass on this year’s Super Bowl advertising to concentrate on market share – with Puppy Bowl VI.
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Sarah Haskins shows us important lessons learned in marketing to women in 2009.
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JC Penny is back with a sequel to their wildly successful viral video, “Beware of the Doghouse.” Will this one hit the mark?
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This ad is brilliant in so many ways.
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Who says you can’t market to all women in just one ad?
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Pepsi’s “Before You Score” app for the iPhone has caused a bit of controversy. Could this be a good thing for the company?
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Martin Scorsese recently tried something never done before: the restoration of “Key To Reserva,” a film by Alfred Hitchcock.
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Holly Buchanan, my esteemed co-author, knows how to get to the point and make it stick.
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Jeffrey Eisenberg sent a link to me last week, accompanied by a short note: “I don’t normally send this kind of stuff, but this video is worth sharing.” Indeed, it is.
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I was going through my video archives this morning and came across this short piece, presented by Dave Young at the Wyoming Governor’s Conference on Tourism.
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My students used to think that I exaggerated stories of how society and advertisers treated women in the 1960′s. Then along came “Mad Men.”
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This has to be one of the most concise, entertaining, dead-on rants about advertising I’ve ever heard. It’s so true, you don’t know whether to laugh or cry.
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I thought I’d post a short clip from an “Intro to Marketing to Women” session, presented as part of the Wizards on the Road workshop at the Qwest Center in Denver last February.
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This marketing train is called the Exponential Express – final stop, Infinity. It’s your choice to hop a ride, or frankly, become completely irrelevant.
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Call it a busman’s holiday, but when I need an it’s-so-true-i-want-to-cry laugh break, I turn to Sarah Haskins.
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With the new site, you may not have noticed some of the cool tools available to you, to make sure you get the exact news, [...]
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Give a comedian his own late night show with no budget, no band, and an insistence that he do a two-minute opener for each program, and you could be headed for disaster. [...]
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While the subject matter deals with the very serious topic of Henry VIII, Showtime is smart enough to realize that a tongue-in-cheek recap of each episode will keep viewers coming back for more. [...]
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Pitney Bowes has been working hard to help its customers make the highest and most efficient use of their marketing and postage dollars. This is an informal, informative video that shows some of the things you can do (and avoid!) with your next direct mail campaign….
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Wizard of Ads partner Dave Young and I had the distinct pleasure of spending two days this week in Cheyenne, WY, presenting and meeting with [...]
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While Holly and I have written about how we are not amused at sitcoms or advertising campaigns that set out to stereotype men as bumbling [...]
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A few days ago, I wrote about the cultural sea change that’s just getting underway – a movement that will give female customers more power [...]
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Here is this week’s round up of what’s hot around the web for Women in marketing…
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Note to Readers: Be sure to catch the WonderCast of this blog post by clicking on the video at the bottom of the post! In [...]
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10-9-08aBecause a woman has four times the number of connections between the left and right hemispheres of the brain than a man, your female customer’s “human operating system” functions more like a web than a railroad track…
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I recently received a package from my father stuffed with family mementos that go as far back as the late 1800s. Amongst the memorabilia, tucked in between a sepia portrait of my great-grandfather posing with a pack animal in Colorado and a black-and-white candid of my father in 1950s Paris, were photographs of Madeline and Olive…
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George Carlin was a master of the English language and inspired awe in anyone who also loves the language. He could riff with words like Charlie Parker on a saxophone, and often brought me to tears (laughing, not crying) with his takes…
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Quick trivia question: Who was the very first host of “Saturday Night Live”… ??? This is an easy one (almost a gimme). First three people [...]
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There are things I love about European advertising, not the least of which is their total lack of prudishness (is that a real word?) when [...]
Full Story »Looking for a little action? How about two days in Music City, USA with fifteen of the smartest, most dynamic people you’ll ever meet? Wizards [...]
Full Story »I’m heading out of town for the usual, but always stay in touch with my peeps through Twitter. Do you Twitter? If you do, we [...]
Full Story »I just riffed on the subject of why a large segment of women abandon the online shopping process in mid-stream. You’ll find it over at [...]
Full Story »Ever wonder what Holly and I do with those little "how-to" tidbits that we think are so cool they deserve to be shared with those [...]
Full Story »Most news articles talk of the importance of marketing to women, but few really delve into what works, what doesn’t, and why. Marilyn Moore has [...]
Full Story »To all of my favorite non-soccer moms out there, I wish you a very happy Mother’s Day. May your children bring you endless joy and [...]
Full Story »Given how hectic our lives can become, it’s often easy to lose sight of how happy we really are as people. I don’t know about [...]
Full Story »Here’s the newest graduating class of WonderBranding, flying with the “boy and the paper airplane” statue that David McInnis (that’s him in the red shirt, [...]
Full Story »Medical evidence shows that the female brain has four times as many connections between hemispheres of the brain as that of a male. A woman [...]
Full Story »I am a Dividends Preferred member on U.S. Airways (a holdover from the golden days of America West). I fly them almost exclusively because one [...]
Full Story »For all you supposed Soccer Moms out there, this one’s for you. Reading this in RSS? Don’t miss the video – click here.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]
