Friday Fun: 1930s Look At Fashion in Year 2000
(2)July 23, 2010
I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000.
Somehow, I have a [...]
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Wizard of Ads
The View
Old Spice Vs. Dove: Analysis Of The Body Wash Wars
Could there be an unlikely winner in the competition to reach female consumers?
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P&G Uses Olympics To Say, “Thanks Mom”
Proctor & Gamble has elevated the “proud sponsor of the Olympics” ad to a whole new level.
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Former Super Bowl Advertisers Moving To Puppy Bowl
Subaru, Hershey’s, and Mars are taking a pass on this year’s Super Bowl advertising to concentrate on market share – with Puppy Bowl VI.
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Always Funny Sarah Haskins on Lessons From 2009
Sarah Haskins shows us important lessons learned in marketing to women in 2009.
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JC Penney Takes No Prisoners With “Return to the Doghouse” Ad
JC Penny is back with a sequel to their wildly successful viral video, “Beware of the Doghouse.” Will this one hit the mark?
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New Amazon Kindle Ad Sparks Your Imagination
This ad is brilliant in so many ways.
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The Best TV Ad You Probably Never Saw
Who says you can’t market to all women in just one ad?
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The Pepsi Controversy: Did It Score With Women?
Pepsi’s “Before You Score” app for the iPhone has caused a bit of controversy. Could this be a good thing for the company?
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Friday Fun: Martin Scorsese Takes On Alfred Hitchcock
Martin Scorsese recently tried something never done before: the restoration of “Key To Reserva,” a film by Alfred Hitchcock.
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Holly Buchanan Shows GM How To Be More Like Toyota
Holly Buchanan, my esteemed co-author, knows how to get to the point and make it stick.
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A New View – The Power of Words
Jeffrey Eisenberg sent a link to me last week, accompanied by a short note: “I don’t normally send this kind of stuff, but this video is worth sharing.” Indeed, it is.
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Dave Young: One Idea Per Ad
I was going through my video archives this morning and came across this short piece, presented by Dave Young at the Wyoming Governor’s Conference on Tourism.
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What “Mad Men” Teaches You About Marketing To Women
My students used to think that I exaggerated stories of how society and advertisers treated women in the 1960’s. Then along came “Mad Men.”
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Craig Ferguson on the Evolution of Advertising
This has to be one of the most concise, entertaining, dead-on rants about advertising I’ve ever heard. It’s so true, you don’t know whether to laugh or cry.
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A Wee Bit O’ Me
I thought I’d post a short clip from an “Intro to Marketing to Women” session, presented as part of the Wizards on the Road workshop at the Qwest Center in Denver last February.
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The Express Train To Becoming Completely Irrelevant
This marketing train is called the Exponential Express – final stop, Infinity. It’s your choice to hop a ride, or frankly, become completely irrelevant.
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My Guilty Pleasure: Sarah Haskins
Call it a busman’s holiday, but when I need an it’s-so-true-i-want-to-cry laugh break, I turn to Sarah Haskins.
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Video: How to Get the Most Out Of WonderBranding.com
With the new site, you may not have noticed some of the cool tools available to you, to make sure you get the exact news, [...]
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Friday Fun: “Istanbul”
Give a comedian his own late night show with no budget, no band, and an insistence that he do a two-minute opener for each program, and you could be headed for disaster. [...]
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How “Pop Tudors” Translates Henry VIII
While the subject matter deals with the very serious topic of Henry VIII, Showtime is smart enough to realize that a tongue-in-cheek recap of each episode will keep viewers coming back for more. [...]
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How to Improve Your Direct Mail
Pitney Bowes has been working hard to help its customers make the highest and most efficient use of their marketing and postage dollars. This is an informal, informative video that shows some of the things you can do (and avoid!) with your next direct mail campaign….
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Wyoming Working Hard to Become a Pioneer in Web Tourism
Wizard of Ads partner Dave Young and I had the distinct pleasure of spending two days this week in Cheyenne, WY, presenting and meeting with [...]
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J.C. Penney “Doghouse” Campaign A Good One
While Holly and I have written about how we are not amused at sitcoms or advertising campaigns that set out to stereotype men as bumbling [...]
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Motrin Brand Debacle Proves My Point
A few days ago, I wrote about the cultural sea change that’s just getting underway – a movement that will give female customers more power [...]
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WonderBytes: Weekly Roundup
Here is this week’s round up of what’s hot around the web for Women in marketing…
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How Time Influences Her Purchasing Process
Note to Readers: Be sure to catch the WonderCast of this blog post by clicking on the video at the bottom of the post!
In our [...]
Tapping Her Energy to Build Your Brand
10-9-08aBecause a woman has four times the number of connections between the left and right hemispheres of the brain than a man, your female customer’s “human operating system” functions more like a web than a railroad track…
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The Business of Sisterhood
I recently received a package from my father stuffed with family mementos that go as far back as the late 1800s. Amongst the memorabilia, tucked in between a sepia portrait of my great-grandfather posing with a pack animal in Colorado and a black-and-white candid of my father in 1950s Paris, were photographs of Madeline and Olive…
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George Carlin, 1937-2008
George Carlin was a master of the English language and inspired awe in anyone who also loves the language. He could riff with words like Charlie Parker on a saxophone, and often brought me to tears (laughing, not crying) with his takes…
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Do You Know…?
Quick trivia question: Who was the very first host of “Saturday Night Live”… ???
This is an easy one (almost a gimme). First three people who [...]
Wonderbra’s UK Campaign
There are things I love about European advertising, not the least of which is their total lack of prudishness (is that a real word?) when [...]
Full Story »Meet Me In Nashville!
Looking for a little action? How about two days in Music City, USA with fifteen of the smartest, most dynamic people you’ll ever meet?
Wizards on [...]
Full Story »Do You Twitter?
I’m heading out of town for the usual, but always stay in touch with my peeps through Twitter.
Do you Twitter? If you do, we can [...]
Why Women Abandon Online Shopping
I just riffed on the subject of why a large segment of women abandon the online shopping process in mid-stream. You’ll find it over at [...]
Full Story »Sign Up: SMM Weekly Newstips Email
Ever wonder what Holly and I do with those little "how-to" tidbits that we think are so cool they deserve to be shared with those [...]
Full Story »AdWeek Article on Marketing to Women
Most news articles talk of the importance of marketing to women, but few really delve into what works, what doesn’t, and why. Marilyn Moore has [...]
Full Story »Happy Mother’s Day
To all of my favorite non-soccer moms out there, I wish you a very happy Mother’s Day. May your children bring you endless joy and [...]
Full Story »Friday Fun: Gratitude Dance
Given how hectic our lives can become, it’s often easy to lose sight of how happy we really are as people.
I don’t know about you, [...]
The Beautiful Right Minds
Here’s the newest graduating class of WonderBranding, flying with the “boy and the paper airplane” statue that David McInnis (that’s him in the red shirt, [...]
Full Story »Gender and the Intelligence Factor
Medical evidence shows that the female brain has four times as many connections between hemispheres of the brain as that of a male. A woman [...]
Full Story »Go Figure
I am a Dividends Preferred member on U.S. Airways (a holdover from the golden days of America West). I fly them almost exclusively because one [...]
Full Story »Zima: Mom My Ride
For all you supposed Soccer Moms out there, this one’s for you.
Reading this in RSS? Don’t miss the video – click here.
Full Story »New: Society for Word of Mouth
With spending on word-of-mouth marketing expected to reach $3.7 billion by 2011 (Ad Age), it’s time for you to start dipping your toes into the [...]
Full Story »Contest Winners
Thanks to all of you who continue to send me the answer to yesterday’s question, but we have five winners, each of whom will receive [...]
Full Story »Soccer Mom Myth: Contest Giveaway
It’s Monday, March 10th – publication day for The Soccer Mom Myth!
Many of you placed pre-orders and may have already received your copy. If so, [...]
Friday Fun: Star Wars Redux
When I talk about "speaking to the heart of the customer about what matters to the customer, in the language of the customer," this is [...]
Full Story »Pinky Vodka’s Frank the Cupid
To ring in the weekend, a little Friday Fun, with Pinky Vodka and Frank the Cupid. The ad is entertaining, but will be GREAT if [...]
Full Story »Soccer Mom Myth: The Video
I’ve had the great pleasure of working with Rex over at Sunpop Studios on a number of projects, and I can say he wins the [...]
Full Story »Our New Book: The Soccer Mom Myth
Those of you who are longtime readers of this blog may remember me mentioning a “cool secret project” I was working on with my esteemed [...]
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America