The Vault

From the Vault: Biggest Mistakes In Marketing To Women

(4)

I just found this oldie-but-goodie collecting dust in the WonderBranding vault – still very relevant and worth a read.

Full Story »

George Carlin, 1937-2008

George Carlin was a master of the English language and inspired awe in anyone who also loves the language. He could riff with words like Charlie Parker on a saxophone, and often brought me to tears (laughing, not crying) with his takes…

Full Story »

Do You Know…?

Quick trivia question: Who was the very first host of “Saturday Night Live”… ??? This is an easy one (almost a gimme).  First three people [...]

Full Story »

Four Fallacies About Female Consumers

When it comes consumer electronics, women just don’t get it. In 2007, the Consumer Electronics Associated reported that women outspent men on wireless gadgets and [...]

Full Story »

MacBook Air = Guy Magnet

Where was Apple when I was single? Since purchasing the oh-so-suhWEET MacBook Air, I am attracting guys like flies on honey.  I have been accosted [...]

Full Story »

WonderBytes

I’ll be on the road again starting Thursday for about 2 ½ weeks and will definitely be posting from hotel rooms (and my mother’s living [...]

Full Story »

New Balance Jumps the Shark

This week’s announcement that New Balance is shifting its campaign and advertising focus to a younger crowd has been met with skepticism, if not downright [...]

Full Story »

Up A Creek Without A Paddle… Er, Oar

It seems that Dr. Jarvik of Lipitor commercial fame isn’t all that people might think he’s cracked up to be.  Turns out that while he’s [...]

Full Story »

This is What I Miss About NYC

Hat tip to Tom Limongello at The Upper Westside Journal for this fun video, titled "Frozen Grand Central: (If you’re reading this in RSS, click [...]

Full Story »

Meatball Sundae: Interview With Seth Godin

If you’ve been reading my posts about Your Business in 2008 and you’re an avid business book reader, you’ve probably recognized that I’ve been writing [...]

Full Story »

Merry Christmas To All!

Penny the WonderDog’s expression says it all:  "I’m not embarrassed for me, I’m embarrassed for you, thinking up this silly costume." Penny, Husband and I [...]

Full Story »

How Much Do You Really Care?

A few weeks ago Kimberly Palmer, reporter for U.S. News and World Report, contacted me to ask my opinion on the new CVS “For All [...]

Full Story »

Vess Barnes Makes His Mark… In Cement

People are still trying to convince me that Vess Barnes doesn’t have a secret underground bunker at Wizard Academy.  He visits there so often from [...]

Full Story »

Newest WonderBranding Class

I’m winding down what will be the final wild travel-speak-meet-present segment of 2007 – just one more trip to Chicago next week, and I’m home [...]

Full Story »

Bells of La Mancha Wall

What a weekend!  Enjoyed what has to be one of the most memorable Wizard Academy reunions ever – 150 of the Academy cognoscenti, celebrating a [...]

Full Story »

Next WonderBranding Seminar: Oct. 30

Interested in sinking your teeth into some real nuts-and-bolts learning about how to market to women?  Wanna have some fun in the process, along with [...]

Full Story »

Click-to-Buy: The New Anthropology

Husband was distraught the other day, when he discovered that our grocery store no longer carries his favorite salad dressing from Kozlawski Farms.  In the [...]

Full Story »

What’s Iacocca Thinking Right Now?

"While we understand that the approach we took to the annual meeting was a departure from past practice, it should in no way be construed [...]

Full Story »

Vital Radiance Update

Update on my posts concerning Revlon and Vital Radiance: Total number of comments:  117 and counting Total number of emails:  50+ Response from Revlon to [...]

Full Story »

Is She a Belle of La Mancha?

Update:  Thank you, Dennis Collins, for putting the final touches on the Belles of La Mancha wall, helping it to become a reality!  All 48 [...]

Full Story »

The Dirt on Creating a Bestseller

At one time or another, almost every businessperson has flirted with the thought of writing a book. It’s not a bad idea – if you [...]

Full Story »

Good Books, Great Reading

I live to turn the page. I am the poster child for the Bookworm Society.  My favorite episode of The Twilight Zone is “Time Enough [...]

Full Story »

Online Sales Losing Steam?

I just went back and re-read an article I saved from the June 17th issue of The New York Times titled Online Sales Lose Steam [...]

Full Story »

Does Revlon Have Its Head in the Sand?

The biggest surprise for me since starting this blog nearly 3 1/2 years ago has been discovering who the people are that not only take [...]

Full Story »

Dell’s Slippery Slope

People seemed a bit surprised when, last week, Dell announced it will start selling versions of the Dimensions PC at Wal-Mart.  Folks ask, what happened [...]

Full Story »

Happy Mother’s Day

Sittin’ and chillin’ for a few minutes on this beautiful Friday afternoon, having released all aggression in this morning’s kickboxing class.  So, it’s the middle [...]

Full Story »

Interview On Blog Talk Radio

When I started blogging back in 2004, the blogosphere was a lonelier place than it is now.  One of the first emails I received was [...]

Full Story »

New Inc.com Article

My newest column on Inc.com has just been published – Telling A Good Story. Happy Reading!

Full Story »

Want to Attend FOOA For Free?

Interested in diving into the deep end of online advertising?  Would you like to learn more about where the future is taking this hot topic?  [...]

Full Story »

Newest WonderBranding Graduates

Meet the newest graduates of WonderBranding, The Brains of La Mancha: This was a group of super-smarties, full of excellent questions and funny homework examples.  [...]

Full Story »

Buda’s Wiener Dog Races

Anyone affiliated with the Wizard of Ads or Wizard Academy is just plain quirky, or as we like to say, "Our kind of crazy."  That’s [...]

Full Story »

Best Buy Internet Scandal

Holy high-tech hijinx, Batman… Seth points us to a story in last week’s Hartford Courant, uncovering quite the scandal over at Best Buy.  Apparently, Best [...]

Full Story »

Gap to Close Forth & Towne

There are pros and cons to being a consultant.  For every instance of schedule flexibility (doctors & hair salons love me), there’s an equal-but-opposite requirement [...]

Full Story »

North Dakota Invaded By Angels

Take a look at the photo on the right.  What may look like an infestation of ants is actually 8,900 people in Bismarck, ND, working [...]

Full Story »

Trial Subscription: MTW Newsletter

If you’re serious about marketing to women and are looking for additional resources, you might want to consider the Marketing to Women newsletter from EPM [...]

Full Story »

Next WB Seminar: April 18 & 19

Mark your calendar! The next WonderBranding: Marketing to Women Seminar will be held April 18 & 19 at Wizard Academy in Austin, TX. You’ve probably [...]

Full Story »

Can You Say Meow, Oprah?

Until I came across Jon Fine’s column in the new issue of BusinessWeek, I’d never heard of Atoosa Rubenstein.  Not that I should, since I [...]

Full Story »

Dove’s Campaign for Pro-Age

Word is out that much-beloved Dove will launch the next phase of its Campaign for Real Beauty next month with the release of Dove Pro-Age, [...]

Full Story »

WonderBranding a CODiE Awards Finalist

The Software & Information Industry Association (SIIA) has just announced their list of finalists for the 2007 CODiE Awards, and WonderBranding is proud to be [...]

Full Story »

The First Wave of Boomer Tech?

I saw this in the February 2007 issue of More: "According to an Oxygen survey, if women 40 to 49 were given $500, 43 percent [...]

Full Story »

New Year, New Look

Well, it’s done.  Finally… the re-do of countertops and tile in our kitchen.  Many of you have asked to see the final results, so here [...]

Full Story »

Odds ‘N Ends

I know, I know… 2007 is already well under way.  Consider me late to the party (where’s my noisemaker?).  Various and sundry thoughts before proceeding [...]

Full Story »

Happy Holidays

Sending you my warmest wishes for a very special holiday season, full of love, family and friendship.  Here’s to a peaceful and joyous New Year!

Full Story »

TIME Person of the Year

TIME has just announced the 2006 Person of the Year… YOU. When one of the nation’s most powerful magazines chooses citizen content creators over the [...]

Full Story »

John Jantsch’s New Book

John Jantsch has been a friendly blogger colleague almost since I began blogging several years ago.  He is the brain behind Duct Tape Marketing – [...]

Full Story »

Men With Cramps

Marketing and advertising isn’t as easy as it used to be.  The momentum of technology and fragmentation of media delivery vehicles make it almost impossible [...]

Full Story »

Has the Black Friday Bug Hit Men?

The headline on the front page of this morning’s USA Today read, “Men Shop Early in Rush for Bargains.”  According to the National Retail Federation, [...]

Full Story »

Notes from the AMEX OPEN Forum

I was invited to attend last Thursday’s “Stand Out in the Crowd,” the forum hosted by OPEN from American Express, but my travel schedule didn’t [...]

Full Story »

AMEX Forum: Watch the Webcast

Interested in learning more about the art of marketing from some of the best in business?  Now you can, thanks to the wonders of webcasting.  [...]

Full Story »

WonderBytes

A "Hot Off the Press" issue of WonderBytes: Lingerie finally gets real:  Dave Young directs us to an excellent article on AmericanSmallBusiness.com, featuring the wildly [...]

Full Story »

New Article on Inc.com

When it comes to getting to know your customer, are you still using traditional focus groups? New techniques could help you discover what your customers [...]

Full Story »