Are You Choking Your Employees Off From Experiencing Success?
(3)I had to smack around a client the other day. Well, maybe not smack around. But it did involve shaking my finger and saying things [...]
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I had to smack around a client the other day. Well, maybe not smack around. But it did involve shaking my finger and saying things [...]
Full Story »Appelt’s Diamonds is experiencing jaw-dropping growth because they lit the long fuse. Can you?
Full Story »Obviously, I’m not the only one who expressed dismay at Dove’s announcement last week.
Full Story »There was one quiet item in the news out of London this morning, with MarketingWeek reporting that Dove has ordered its ad agency, Ogilvy, to [...]
Full Story »I’m celebrating the success of “Unzipped” with a limited-time offer!
Full Story »Those of who who’ve been reading WonderBranding for awhile, or who have attended one of my presentations, are familiar by now with my faithful companion, [...]
Full Story »The other day, I approached my favorite local grocer and spotted a table placed strategically between the entrance and exit doors. I could see four [...]
Full Story »If you’re a regular reader of WonderBranding, you know how I feel about demographics. Use of demographics was the most reliable measuring tool way back, [...]
Full Story »WalletPop reported on a new study just out from Buyology marketing group, listing the “20 Most Desired Brands” for each gender. Here are the results: [...]
Full Story »I’ll be in Austin this week to teach the new version of Unzipped, the two-day course at Wizard Academy. For those of you who can’t [...]
Full Story »These voices aren’t trying to sabotage me. In their own, twisted way, they’re trying to protect me.
Full Story »Any business can create a Facebook page. It’s how you work the page that strengthens the relationship with customers.
Full Story »Unzipped: A Portable Guide To the Anatomy of the Female Customer was officially released January 3rd. Woot! You can read all about it on the [...]
Full Story »An easy way to make sure you achieve the life you want in 2011.
Full Story »Thought I’d send a little early “Friday Fun” video your way. My Wizard of Ads partner Dave Young sent this to me, saying he thinks [...]
Full Story »Bravo to each and every one of you who entered to win a FREE copy of “Unzipped,” which will be released in early January. Many [...]
Full Story »My newest book will be released on January 2nd. Who wants an early copy?
Full Story »Being in love with your business is a good thing. Being infatuated with it is not.
Full Story »Pure Fitness gives us an example of the magic of mirror neurons, and how they can be used to attract new customers.
Full Story »A new ad for the 2011 Lincoln MKX started airing this week, and the press is all agog over the fact that the commercial features [...]
Full Story »It looks like marketers are getting a handle on how to effectively use social media tools. A new report commissioned by Network Solutions and the [...]
Full Story »You know you’ve made it when “Sesame Street” creates a parody of homage to you. Here’s their take on the Old Spice Guy commercial, featuring [...]
Full Story »After 40 years, testers have finally created a test dummy that matches the unique female anatomy of a woman.
Full Story »Intentional or unintentional, the gender wage gap still exists.
Full Story »Evolution Pools shows how a system of operational excellence can often eliminate the need for advertising.
Full Story »What do the greatest movie musicals teach you about marketing to women?
Full Story »This new “viral campaign” is definitely viral, but for all the wrong reasons.
Full Story »What all that “Back to School” hoopla can teach you about in-store marketing.
Full Story »One of the biggest reasons to market to women? They outlive men by 5 to 6 years. I’m kidding… sort of.
Full Story »Is your “free trial” REALLY free, or are you hiding fees that are driving people away?
Full Story »The newest statistics from the U.S. Census Bureau should make you sit up and pay attention.
Full Story »Interested in strengthening your knowledge of the basics of advertising and marketing? Want to dive deeper into specific subjects like brand credibility, web marketing, and [...]
Full Story »I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000. Somehow, I have [...]
Full Story »Think we aren’t shifting toward a matriarchal society, both culturally and economically? Read this article, then think again.
Full Story »Are your female customers smelling things about your business that you’re missing?
Full Story »Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?
Full Story »Ann Taylor is using social media like it should be used for marketing strategy. Are you?
Full Story »Does your copywriting fail to persuade? Maybe it’s because you’re not answering the ONE question that every customer asks.
Full Story »How honest are you about the moments you have nothing to offer?
Full Story »The demographics of motherhood are changing… which means you’d better be prepared for a whole new marketing ballgame.
Full Story »Huggies brand acknowledges that there’s more to being a mom than changing diapers, with its new venture capital campaign.
Full Story »How do you measure up when it comes to brand intelligence? Try this fun quiz.
Full Story »A quick look at the best online research tool you can use, for FREE.
Full Story »Are you a risk taker, or just a talker?
Full Story »What is the most common element among all great things? The opening gesture.
Full Story »An interview with Kelly Watson from One Woman Marketing.
Full Story »My husband returned home from the car dealership yesterday after having all four tires replaced (yes, it’s expensive to own a sports car), and told [...]
Full Story »Learn more about the upcoming conference and trends in marketing to women.
Full Story »Could there be an unlikely winner in the competition to reach female consumers?
Full Story »Need help understanding this report? Allow me to help.
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