The Spotlight

Marketing Primer: Two Types Of Advertising Every Marketer Should Know

(2)
March 11, 2010

The two styles of advertising that small business owners can choose from – are you smart with your choice?

Full Story »

And The Award For Best “Soccer Mom Myth” Performance Goes To…

Jean Whitsell-Sherman proves that any business of ANY size can implement the ideas from “The Soccer Mom Myth.”

Full Story »

How Understanding Female Generations Will Affect Your Marketing

What eavesdropping on a conversation taught me about marketing to women.

Full Story »

P&G Uses Olympics To Say, “Thanks Mom”

Proctor & Gamble has elevated the “proud sponsor of the Olympics” ad to a whole new level.

Full Story »

Divide & Conquer Series #4: My Time Organization System

Here’s what I do to make sure I get sh** done.

Full Story »

Interview With Rob Harles of MySears.com

A conversation with the guru behind the MySears.com social media phenomenon.

Full Story »

Report: Female Customers Persuaded More By Feelings Than Thoughts

What do women want? Try a little copywriting that talks about feeling, not thinking.

Full Story »

Burger King’s New Idea: Marketing To Women

It looks like Burger King probably should have conducted some quality research before deciding exactly WHO their “superfan” really is.

Full Story »

Wen McNally Photography: Taking Facebook By Storm

Most folks who got caught up in the Blizzard of 2010 spent their time thinking about how nice it was to be off work or school. Wen McNally used the time to build her business – big time – Facebook.

Full Story »

Former Super Bowl Advertisers Moving To Puppy Bowl

Subaru, Hershey’s, and Mars are taking a pass on this year’s Super Bowl advertising to concentrate on market share – with Puppy Bowl VI.

Full Story »

Women In The Wine Industry: A Force To Be Reckoned With

Every business owner and marketer could learn a great deal from Wine Entre Femme.

Full Story »

New Reports on Moms’ Increasing Use of Internet & Social Media

A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.

Full Story »

Divide & Conquer Series #3: Focus Like A Mutha

Here’s the one question you need to ask every day, in order to achieve big things.

Full Story »

WonderBranding: Marketing to Women Blog Receives Honor From Forbes.com

WonderBranding named as one of “Best 20 Social Media & Marketing Blogs By Women.”

Full Story »

Downy “Simple Pleasures” Hits the Marketing to Women Bullseye

Proctor & Gamble has taken smart steps toward tapping into the female consumer market with its new line of Downy products.

Full Story »

Divide & Conquer Series #2: The 2 Questions You Need To Ask Yourself

Before you make a move, take a good, long look at your goal and ask yourself these two questions.

Full Story »

Career Women Make Bad Mothers

… at least that’s what an advertising agency in London would have you believe.

Full Story »

Always Funny Sarah Haskins on Lessons From 2009

Sarah Haskins shows us important lessons learned in marketing to women in 2009.

Full Story »

Phoenix Airport Makes Holiday Travel A Little Less Painful

Phoenix Sky Harbor Airpirt may not be the fanciest, but it sure is the friendliest.

Full Story »

Wishing You a Happy Holiday

You and I have worked hard this year.
What do you say we take a few days of rest to laugh, love, and enjoy the company [...]

Full Story »

JC Penney Takes No Prisoners With “Return to the Doghouse” Ad

JC Penny is back with a sequel to their wildly successful viral video, “Beware of the Doghouse.” Will this one hit the mark?

Full Story »

Consumer Reports Slams “Packaging For Women”

The most recent issue of Consumer Reports laments the continuing trend of price discrimination, with a comparison of several common drugstore items.

Full Story »

New Amazon Kindle Ad Sparks Your Imagination

This ad is brilliant in so many ways.

Full Story »

3-Step Holiday Challenge: Reach Out And Touch Your Customers

Give yourself a 5-minute break and touch a customer’s life at the same time.

Full Story »

Just Released: New White Paper On The “Real Mom”

This new report does an excellent job of giving you a first glimpse at who today’s mom really is.

Full Story »

Congrats, Book Contest Winners!

Thanks to everyone who joined in the fun with our advertising trivia contest. Here’s a list of our winners!

Full Story »

Win A Signed Copy of “Currencies That Buy Credibility”

Looking for a whole new, kick-ass perspective on creating your marketing strategy? This book delivers.

Full Story »

I Blame Fibber McGee For The “Average Man”

I used to think that big advertising agencies and their research departments were to blame for the never-ending quest to uncover the “average man” or “average woman.” Looks like I was wrong.

Full Story »

The Best TV Ad You Probably Never Saw

Who says you can’t market to all women in just one ad?

Full Story »

3 Reasons Why Boobs & Butts Will Always Matter In Advertising

There’s been a new wave of advertising in recent weeks that’s caused some folks to run around willy-nilly yelling, “Boobs and butts!  Boobs and butts! [...]

Full Story »

GNC’s Healthy New Strategy: Marketing To Women

Former muscle company GNC is riding the wave of the future, with a new eye on female customers.

Full Story »

Global Economy = Working Women. Are You Prepared?

Did you REALLY think that “marketing to women” was just a fad? Here’s some hot-off-the-press info that shows why it’s more important than ever.

Full Story »

Value, Part 2: An Online Conversation

When I created a link to my last post on low price vs. value, it started a whole new conversation on Facebook that I didn’t want you to miss.

Full Story »

Why Your Focus On Low, Low Prices Could Be Killing Your Business

Are you SURE that your customers are making their purchasing decisions on low, low prices? Here’s another way to think about it that just might help your business not only survive, but grow.

Full Story »

From the Vault: Biggest Mistakes In Marketing To Women

I just found this oldie-but-goodie collecting dust in the WonderBranding vault – still very relevant and worth a read.

Full Story »

The #1 Thing Killing Your Word-of-Mouth Marketing

My cleaning lady does an amazing job. So why wouldn’t I recommend her to others?

Full Story »

Update: Pepsi Caves To Pressure, Pulls “Before You Score”

Did Pepsi stereotype, or just fail to complete a potentially terrific marketing campaign?

Full Story »

J.P. Morgan Chase Says, “Talk To Me, Baby”

As of this morning, Chase seems a little less like a corporation and a little more like my own personal banker.

Full Story »

Research Tools You Can Use: Creating A Board of Customer Evangelists

Why think about focus groups, when you have golden nuggets of marketing information already at your fingertips?

Full Story »

The Pepsi Controversy: Did It Score With Women?

Pepsi’s “Before You Score” app for the iPhone has caused a bit of controversy. Could this be a good thing for the company?

Full Story »

Copywriting: The Gloved Hand vs. The Wounded Heart

Guest blogger Jeff Sexton offers a new perspective on copywriting for the individual customer.

Full Story »

Direct Mail: What REALLY Goes Through The Female Customer’s Mind

I had my female brain trust critique a direct mail piece that arrived the other day. Were they brutal? You be the judge.

Full Story »

3 Upstart Blogs You Should Be Reading

While most of my favorite bloggers have been blogging for years, there are three up-and-comers I feel deserve a shout-out.

Full Story »

A Twitter-Sized History of Women & Advertising

I gave myself the challenge to create a Twitter-sized slide show for you to view – 20 slides or less.

Full Story »

Friday Fun: Martin Scorsese Takes On Alfred Hitchcock

Martin Scorsese recently tried something never done before: the restoration of “Key To Reserva,” a film by Alfred Hitchcock.

Full Story »

The #1 Tip For Marketing To Women Online

It’s so simple, most of you will laugh. But it will definitely increase your rate of conversion – that is, transform visitors to your website into actual customers.

Full Story »

How To Write Effective Radio Ads When Marketing To Women

Tom McMinn of McMinn’s Furniture has done an excellent job of creating ads that speak that language of the female customer. And he’s sharing them with you.

Full Story »

How Penny Pinching Can Improve Your Marketing to Women Strategy

The “2009 Online Buyer Economic Trend Study” was just released, showing that while men seem to be more optimistic about a recovering economy, women need more convincing evidence.

Full Story »

Your Premium Marketing Resource: Employees

Last week, when I wrote about how New Balance threw me for a loop, I mentioned that I’ve challenged a couple of my clients to try an idea for upping the ante on customer experience. Here it is.

Full Story »

A New View – The Power of Words

Jeffrey Eisenberg sent a link to me last week, accompanied by a short note: “I don’t normally send this kind of stuff, but this video is worth sharing.” Indeed, it is.

Full Story »

New Balance Likes Me… They Really Like Me!

I am a longtime fan of New Balance shoes. The company maintains an almost freakish commitment to fit – and customer service.

Full Story »