Esurance’s New Ad Campaign: Pushing All The Right Buttons
(0)September 2, 2010
Esurance.com has come through with an ad campaign that beautifully merges creativity with message.
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Wizard of Ads
The Spotlight
The One Very Important Thing You Can Learn From “Back to School” Marketers
What all that “Back to School” hoopla can teach you about in-store marketing.
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Friday Fun: Alan King Tells Us Why Marketing To Women Is Important
One of the biggest reasons to market to women? They outlive men by 5 to 6 years. I’m kidding… sort of.
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When Free Isn’t Free Enough
Is your “free trial” REALLY free, or are you hiding fees that are driving people away?
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6.2 Million Customers Who Are Waiting To Do Business With You
The newest statistics from the U.S. Census Bureau should make you sit up and pay attention.
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On Your Market: The Web Tool That Will Make You A Marketing Expert
Interested in strengthening your knowledge of the basics of advertising and marketing?
Want to dive deeper into specific subjects like brand credibility, web marketing, and marketing [...]
Friday Fun: 1930s Look At Fashion in Year 2000
I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000.
Somehow, I have a [...]
The End of Men… As We Know It?
Think we aren’t shifting toward a matriarchal society, both culturally and economically? Read this article, then think again.
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Do Females Have A Nose For Business?
Are your female customers smelling things about your business that you’re missing?
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Why Ritz-Carlton Is A Cult Brand And You’re Not
Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?
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How Ann Taylor Rocks Social Media
Ann Taylor is using social media like it should be used for marketing strategy. Are you?
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Ad Copywriting: The One Question You’re Probably Not Answering
Does your copywriting fail to persuade? Maybe it’s because you’re not answering the ONE question that every customer asks.
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I’ll Admit It: I’m Running On Empty
How honest are you about the moments you have nothing to offer?
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Pay Attention, Marketers: The New Demography of Motherhood
The demographics of motherhood are changing… which means you’d better be prepared for a whole new marketing ballgame.
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Huggies’ Inspired Marketing: Venture Capital For Moms
Huggies brand acknowledges that there’s more to being a mom than changing diapers, with its new venture capital campaign.
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Friday Fun: Take The Marketing IQ Test
How do you measure up when it comes to brand intelligence? Try this fun quiz.
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Research Tools You Can Use: Internet Forums & Discussions
A quick look at the best online research tool you can use, for FREE.
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Taking Risks: You Can’t Pull The Trigger Halfway
Are you a risk taker, or just a talker?
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Opening Gestures – Your Customer’s First Impression
What is the most common element among all great things? The opening gesture.
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Could You Be In Danger of Trademark Infringement?
An interview with Kelly Watson from One Woman Marketing.
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Is Your Salesperson Better Than Your Product?
My husband returned home from the car dealership yesterday after having all four tires replaced (yes, it’s expensive to own a sports car), and told [...]
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M2W Conference: Interview With Nan McCann
Learn more about the upcoming conference and trends in marketing to women.
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Old Spice Vs. Dove: Analysis Of The Body Wash Wars
Could there be an unlikely winner in the competition to reach female consumers?
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Lost In Translation: 7 Tips For Marketing To Women
Need help understanding this report? Allow me to help.
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One Good Thing About Healthcare Reform
How healthcare reform will help the women of the U.S.
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Target’s New Mobile Shopping App Hits the Bulls Eye
Target’s mobile app raises the ante on smart-phone shopping.
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Marketing Primer: Two Types Of Advertising Every Marketer Should Know
The two styles of advertising that small business owners can choose from – are you smart with your choice?
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And The Award For Best “Soccer Mom Myth” Performance Goes To…
Jean Whitsell-Sherman proves that any business of ANY size can implement the ideas from “The Soccer Mom Myth.”
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How Understanding Female Generations Will Affect Your Marketing
What eavesdropping on a conversation taught me about marketing to women.
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P&G Uses Olympics To Say, “Thanks Mom”
Proctor & Gamble has elevated the “proud sponsor of the Olympics” ad to a whole new level.
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Divide & Conquer Series #4: My Time Organization System
Here’s what I do to make sure I get sh** done.
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Interview With Rob Harles of MySears.com
A conversation with the guru behind the MySears.com social media phenomenon.
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Report: Female Customers Persuaded More By Feelings Than Thoughts
What do women want? Try a little copywriting that talks about feeling, not thinking.
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Burger King’s New Idea: Marketing To Women
It looks like Burger King probably should have conducted some quality research before deciding exactly WHO their “superfan” really is.
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Wen McNally Photography: Taking Facebook By Storm
Most folks who got caught up in the Blizzard of 2010 spent their time thinking about how nice it was to be off work or school. Wen McNally used the time to build her business – big time – Facebook.
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Former Super Bowl Advertisers Moving To Puppy Bowl
Subaru, Hershey’s, and Mars are taking a pass on this year’s Super Bowl advertising to concentrate on market share – with Puppy Bowl VI.
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Women In The Wine Industry: A Force To Be Reckoned With
Every business owner and marketer could learn a great deal from Wine Entre Femme.
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New Reports on Moms’ Increasing Use of Internet & Social Media
A flurry of reports has been released in the past two weeks indicating a strong increase in the use of the Internet and Social Media by North American moms.
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Divide & Conquer Series #3: Focus Like A Mutha
Here’s the one question you need to ask every day, in order to achieve big things.
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WonderBranding: Marketing to Women Blog Receives Honor From Forbes.com
WonderBranding named as one of “Best 20 Social Media & Marketing Blogs By Women.”
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Downy “Simple Pleasures” Hits the Marketing to Women Bullseye
Proctor & Gamble has taken smart steps toward tapping into the female consumer market with its new line of Downy products.
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Divide & Conquer Series #2: The 2 Questions You Need To Ask Yourself
Before you make a move, take a good, long look at your goal and ask yourself these two questions.
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Career Women Make Bad Mothers
… at least that’s what an advertising agency in London would have you believe.
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Always Funny Sarah Haskins on Lessons From 2009
Sarah Haskins shows us important lessons learned in marketing to women in 2009.
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Phoenix Airport Makes Holiday Travel A Little Less Painful
Phoenix Sky Harbor Airpirt may not be the fanciest, but it sure is the friendliest.
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Wishing You a Happy Holiday
You and I have worked hard this year.
What do you say we take a few days of rest to laugh, love, and enjoy the company [...]
JC Penney Takes No Prisoners With “Return to the Doghouse” Ad
JC Penny is back with a sequel to their wildly successful viral video, “Beware of the Doghouse.” Will this one hit the mark?
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Consumer Reports Slams “Packaging For Women”
The most recent issue of Consumer Reports laments the continuing trend of price discrimination, with a comparison of several common drugstore items.
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New Amazon Kindle Ad Sparks Your Imagination
This ad is brilliant in so many ways.
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3-Step Holiday Challenge: Reach Out And Touch Your Customers
Give yourself a 5-minute break and touch a customer’s life at the same time.
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Just Released: New White Paper On The “Real Mom”
This new report does an excellent job of giving you a first glimpse at who today’s mom really is.
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Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America