I had to smack around a client the other day. Well, maybe not smack around. But it did involve shaking my finger and saying things [...]
Full Story »
Appelt’s Diamonds is experiencing jaw-dropping growth because they lit the long fuse. Can you?
Full Story »
Obviously, I’m not the only one who expressed dismay at Dove’s announcement last week.
Full Story »
There was one quiet item in the news out of London this morning, with MarketingWeek reporting that Dove has ordered its ad agency, Ogilvy, to [...]
Full Story »
I’m celebrating the success of “Unzipped” with a limited-time offer!
Full Story »
Those of who who’ve been reading WonderBranding for awhile, or who have attended one of my presentations, are familiar by now with my faithful companion, [...]
Full Story »
The other day, I approached my favorite local grocer and spotted a table placed strategically between the entrance and exit doors. I could see four [...]
Full Story »
If you’re a regular reader of WonderBranding, you know how I feel about demographics. Use of demographics was the most reliable measuring tool way back, [...]
Full Story »
WalletPop reported on a new study just out from Buyology marketing group, listing the “20 Most Desired Brands” for each gender. Here are the results: [...]
Full Story »
I’ll be in Austin this week to teach the new version of Unzipped, the two-day course at Wizard Academy. For those of you who can’t [...]
Full Story »
These voices aren’t trying to sabotage me. In their own, twisted way, they’re trying to protect me.
Full Story »
Any business can create a Facebook page. It’s how you work the page that strengthens the relationship with customers.
Full Story »
Unzipped: A Portable Guide To the Anatomy of the Female Customer was officially released January 3rd. Woot! You can read all about it on the [...]
Full Story »
An easy way to make sure you achieve the life you want in 2011.
Full Story »
Thought I’d send a little early “Friday Fun” video your way. My Wizard of Ads partner Dave Young sent this to me, saying he thinks [...]
Full Story »
Bravo to each and every one of you who entered to win a FREE copy of “Unzipped,” which will be released in early January. Many [...]
Full Story »
My newest book will be released on January 2nd. Who wants an early copy?
Full Story »
Being in love with your business is a good thing. Being infatuated with it is not.
Full Story »
Pure Fitness gives us an example of the magic of mirror neurons, and how they can be used to attract new customers.
Full Story »
A new ad for the 2011 Lincoln MKX started airing this week, and the press is all agog over the fact that the commercial features [...]
Full Story »
It looks like marketers are getting a handle on how to effectively use social media tools. A new report commissioned by Network Solutions and the [...]
Full Story »
You know you’ve made it when “Sesame Street” creates a parody of homage to you. Here’s their take on the Old Spice Guy commercial, featuring [...]
Full Story »
After 40 years, testers have finally created a test dummy that matches the unique female anatomy of a woman.
Full Story »
Intentional or unintentional, the gender wage gap still exists.
Full Story »
Evolution Pools shows how a system of operational excellence can often eliminate the need for advertising.
Full Story »
What do the greatest movie musicals teach you about marketing to women?
Full Story »
This new “viral campaign” is definitely viral, but for all the wrong reasons.
Full Story »
Esurance.com has come through with an ad campaign that beautifully merges creativity with message.
Full Story »
What all that “Back to School” hoopla can teach you about in-store marketing.
Full Story »
One of the biggest reasons to market to women? They outlive men by 5 to 6 years. I’m kidding… sort of.
Full Story »
Is your “free trial” REALLY free, or are you hiding fees that are driving people away?
Full Story »
The newest statistics from the U.S. Census Bureau should make you sit up and pay attention.
Full Story »
Interested in strengthening your knowledge of the basics of advertising and marketing? Want to dive deeper into specific subjects like brand credibility, web marketing, and [...]
Full Story »
I found this amusing little clip from sometime in the 1930s, predicting what fashion would look like in the (gasp!) year 2000. Somehow, I have [...]
Full Story »
Think we aren’t shifting toward a matriarchal society, both culturally and economically? Read this article, then think again.
Full Story »
Are your female customers smelling things about your business that you’re missing?
Full Story »
Ritz-Carlton is renowned for their customer service. It’s so simple, anyone could do it. So, why don’t they?
Full Story »
Ann Taylor is using social media like it should be used for marketing strategy. Are you?
Full Story »
Does your copywriting fail to persuade? Maybe it’s because you’re not answering the ONE question that every customer asks.
Full Story »
How honest are you about the moments you have nothing to offer?
Full Story »
The demographics of motherhood are changing… which means you’d better be prepared for a whole new marketing ballgame.
Full Story »
Huggies brand acknowledges that there’s more to being a mom than changing diapers, with its new venture capital campaign.
Full Story »
How do you measure up when it comes to brand intelligence? Try this fun quiz.
Full Story »
A quick look at the best online research tool you can use, for FREE.
Full Story »
Are you a risk taker, or just a talker?
Full Story »
What is the most common element among all great things? The opening gesture.
Full Story »
An interview with Kelly Watson from One Woman Marketing.
Full Story »
My husband returned home from the car dealership yesterday after having all four tires replaced (yes, it’s expensive to own a sports car), and told [...]
Full Story »
Learn more about the upcoming conference and trends in marketing to women.
Full Story »
Could there be an unlikely winner in the competition to reach female consumers?
Full Story »
Need help understanding this report? Allow me to help.
Full Story »
Michele Miller is a writer, speaker, and consultant on ways to capture the heart of the female customer. The co-author of The Soccer Mom Myth, she consults with businesses of all sizes across North America [read more...]
