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The Scoop

Divide & Conquer Series #3: Focus Like A Mutha

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January 26, 2010

Here’s the one question you need to ask every day, in order to achieve big things.

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WonderBranding: Marketing to Women Blog Receives Honor From Forbes.com

WonderBranding named as one of “Best 20 Social Media & Marketing Blogs By Women.”

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Divide & Conquer Series #2: The 2 Questions You Need To Ask Yourself

Before you make a move, take a good, long look at your goal and ask yourself these two questions.

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How To Make Chicken Stew: First, Steal A Chicken…

I want 2010 to be the year of achievement for you; the year that you look back in amazement at all you have accomplished. Will you let me help?

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Phoenix Airport Makes Holiday Travel A Little Less Painful

Phoenix Sky Harbor Airpirt may not be the fanciest, but it sure is the friendliest.

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Consumer Reports Slams “Packaging For Women”

The most recent issue of Consumer Reports laments the continuing trend of price discrimination, with a comparison of several common drugstore items.

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3-Step Holiday Challenge: Reach Out And Touch Your Customers

Give yourself a 5-minute break and touch a customer’s life at the same time.

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3 Reasons Why Boobs & Butts Will Always Matter In Advertising

There’s been a new wave of advertising in recent weeks that’s caused some folks to run around willy-nilly yelling, “Boobs and butts! Boobs and butts! [...]

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Value, Part 2: An Online Conversation

When I created a link to my last post on low price vs. value, it started a whole new conversation on Facebook that I didn’t want you to miss.

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Why Your Focus On Low, Low Prices Could Be Killing Your Business

Are you SURE that your customers are making their purchasing decisions on low, low prices? Here’s another way to think about it that just might help your business not only survive, but grow.

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The #1 Thing Killing Your Word-of-Mouth Marketing

My cleaning lady does an amazing job. So why wouldn’t I recommend her to others?

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Update: Pepsi Caves To Pressure, Pulls “Before You Score”

Did Pepsi stereotype, or just fail to complete a potentially terrific marketing campaign?

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Copywriting: The Gloved Hand vs. The Wounded Heart

Guest blogger Jeff Sexton offers a new perspective on copywriting for the individual customer.

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3 Upstart Blogs You Should Be Reading

While most of my favorite bloggers have been blogging for years, there are three up-and-comers I feel deserve a shout-out.

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A Twitter-Sized History of Women & Advertising

I gave myself the challenge to create a Twitter-sized slide show for you to view – 20 slides or less.

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The #1 Tip For Marketing To Women Online

It’s so simple, most of you will laugh. But it will definitely increase your rate of conversion – that is, transform visitors to your website into actual customers.

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Your Premium Marketing Resource: Employees

Last week, when I wrote about how New Balance threw me for a loop, I mentioned that I’ve challenged a couple of my clients to try an idea for upping the ante on customer experience. Here it is.

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Crank Alert: One Fan’s Interaction with ESPN

Get your head out of the Astroturf, ESPN. There’s no more fertile ground for increasing your female sports channel audience than college football.

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Female Moviegoers Making Tarantino a Box Office Superstar

Harvey Weinstein is giving credit to women for the phenomenal, $65 million opening weekend of “Inglourious Basterds.” 42% of the audience was female.

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WonderBytes

Some must-see news and views from around the Web, on all things marketing and business.

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The Military’s Newest Defense: What It Means For Your Business

The military says that the billions spent on cutting-edge hardware and technology remains a mere supplement to the most sensitive detection system of all — the human brain. What does this mean for your business?

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Making Mom Part Of Your Sales Force

Does your business consider moms to be a primary target market? If so, why are you just focusing on them as customers – why not make them part of your sales force?

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The Tug-Of-War For Your Company’s Reputation

My experience this week with a major medical institution is a sharp reminder that you can’t stake your reputation solely on one department.

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Turning Leaf Wine Resists the Soccer Mom

I’d like to think that the folks at Turning Leaf wine have been paying attention to what Holly and I wrote about in “The Soccer Mom Myth.”

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Burger King: Blowing People’s Minds

Most critics are in an uproar over the new BK ad because of what they deem to be offensive subject matter. But let’s set sexual content aside and look at this through the crystal-clear lens of marketing.

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Goodwill Takes On Boutique Luxury

It would be easy for Goodwill to keep doing the “same-old-same-old” during the current recession. But the organization realizes that now more than ever, the “belt-tightening” of professionals and their families offers up another retail opportunity.

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“The Hangover” Draws Huge Female Audience

“The Hangover” took in $45 million on its opening weekend. The real surprise is that 46% of the audience was comprised of female movie-goers.

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L.A. Dodgers: “Women Got Game”

Attendance for Major League Baseball games has been in decline, so the Los Angeles Dodgers is reaching out to connect with what they deem to be their prime marketing opportunity: Women. [...]

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Forgotten Online: Older Women

According to a report from the highly respected NPD Group, 65% of online apparel sales belong to women ages 35 and older. But as Christina Binkley from WSJ.com comments on the trendy social media fashion sites that exist out there, [...]

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Mars Offers New Candy Bar for Women: the “Fling”

Mars has introduced their new candy bar for women, the Fling. NPR says: “Wrapped in a shiny pink and sliver package, this delicate “chocolate finger” is intended for women [...]

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Unilever Offers Women Cash For Insight

The European division of Unilever has announced plans for a new consumer research program, targeting women ages 25-50.

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Friday Fun: LED Sheep Masterpiece

Think you need to have paint and brushes to create an artistic masterpiece? Check out this video sponsored by Samsung.

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Will You Join Me?

For all of you who keep asking, I am now teaching courses on marketing to women at both Wizard Academy and online.
Here’s the current schedule [...]

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Do You Qualify for a Scholarship?

The next Wizards on the Road event is just a couple of weeks away and Dennis Collins, Wizard Academy alum, has generously offered to pay [...]

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Costco Uses “Robo-Calls” to Build Brand Loyalty… Really.

Old Way of Handling a Product Recall: Let customers find out through local and national news reports, then assume it’s the customer’s responsibility to [...]

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BW Insider: Obama’s New SBA Chief

Sure, Hillary and Janet get a lot of attention as the newest members of the Obama administration but according to today’s Business Week Insider, Karen Gordon Mills is also a woman to watch…

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Merry Christmas!

Wishing you, my dear readers, a very Merry Christmas season. May Santa bring you everything on your list. If you will be traveling this season, be safe, and enjoy every precious moment with family and friends…

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Weekly Round Up 11/14/08

Here’s this weeks collection of Weekly Roundup and links from around the web…

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Weekly Round Up 11/7/08

Here’s this week’s collection of weekly links from around the web…

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Trick or Treat – It’s Avon Calling!

Lisa Hoffman just posted an excellent piece on her blog, News Media Lisa, about how her mother was tricked for giving treats on Halloween, all [...]

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What Sarah Palin’s Leather Jacket Says to Voters

I don’t blame Sarah Palin for wanting to wear those fancy, go-to-meetin’ duds she’s been sporting on the campaign trail since her VP nomination. Hell, [...]

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WonderBytes

Uncle Kevin needs you, Mom! Remember our friend Kevin Burke, who wore the pregnancy suit for a month in order to better understand what moms-to-be [...]

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NY Times: More Women Live Alone

As if you needed more proof that women are the majority consumer: today’s NY Times reports 51% of Women Are Now Living Without a Spouse. [...]

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New Future for Airport Retailers?

It didn’t hit me just how far-reaching our latest terrorist threat extends… until I walked by The Body Shop store in Atlanta airport last night [...]

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Diane Keaton the New Face of L’Oreal

A new report announces the latest match in skin care heaven, between L’Oreal and Oscar winning actress Diane Keaton. At the age of 60, Keaton [...]

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Tipping Point for Internet Shopping

While mall retailers bemoan sagging sales on what has come to be known as the tradition of "Black Friday" (the day after Thanksgiving), reports show [...]

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